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Your Media Business Will Not Be Saved

Your Media Business Will Not Be Saved #eklecticVideo will not save your media business. Nor will bots, newsletters, a “morning briefing” app, a “lean back” iPad experience, Slack integration, a Snapchat channel, or a great partnership with Twitter. All of these things together might help, but even then, you will not be saved by the magical New Thing that everyone else in the media community is convinced will be the answer to The Problem. Source: Your Media Business Will Not Be Saved — Medium

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Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas


Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas

Know what social media networks to focus on Optimize your profile on that network Communicate your brand personality Build a strong fan base Create great content that engages Measure & analyze what’s working & not working Integrate social media with your other marketing channels Source: Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why the business card is thriving in the electronic age
Eklectic

Why the business card is thriving in the electronic age


Why the business card is thriving in the electronic age

Business cards have been around a long time in one form or another. The Chinese invented calling cards in the 15th century to give people notice that they intended to visit. European merchants invented trade cards in the 17th century to act as miniature advertisements. They can provoke strong emotions. Nothing will provoke more discussion at a board meeting than the design of the company’s business cards. That business cards are thriving in a digital age is a forceful reminder that there is much about business that is timeless. Source: Why the business card is thriving in the electronic age | The Economist Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How the Coke Bottle Got Its Shape
Eklectic

How the Coke Bottle Got Its Shape


How the Coke Bottle Got Its Shape

The Coke bottle is one of those few landmark consumer items to make the leap from consumer item to cultural icon. Millions of us drink from one of them every day, while Andy Warhol also used the bottle in his art. Marilyn Monroe once clutched a Coca-Cola bottle while clad in a polka dot bikini. How to extend its brand was a question the Atlanta-based Coca-Cola faced that question in the early 1900s. Back then Coca-Cola was packaged in a straight-sided bottle with the logo embossed on it, and “competitors like Celery Cola, Toca Cola, Mako Cola—there were over 1,200 people that tried to imitate the logo. The company got fed up, and came up with a solution: create a “distinctive package.” Source: How the Coke Bottle Got Into Shape - The Daily Beast Rights to all content (text, images, videos etc.) with post source . If you think these are wrongly attributed email us

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