Why the business card is thriving in the electronic age

If you’re a designer, this phrase is everywhere. Known as “filler text” or "dummy copy" or “Greek copy”, people use it to simulate the appearance of whatever text will ultimately be used in a design. This way, a designer doesn’t have to wait for the text to be written to format it, and they and the client aren’t distracted from the graphical or interactive elements of the design by reading the copy. At some point, likely in the middle ages, a typesetter had to make a type specimen book, to demo different fonts, and he got the idea that if the text should be insensible, so as not to distract from the page’s graphical features. So he took a handy page of non-Biblical Latin -- Cicero -- and scrambled it into mostly gibberish. “Lorem” isn’t even a Latin word -- it’s the second half of “dolorem,” meaning “pain” or “sorrow”. Thus Lorem Ipsum was born, and began its long journey to ubiquity. Source: The History of Lorem Ipsum Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us