Why Retailers Keep Sending You Catalogs
Posted by in Intelliretail

Why Retailers Keep Sending You Catalogs

Why Retailers Keep Sending You Catalogs | Intelliretail.com

Many things made with paper have become relics because of computers and the Internet: the Rolodex, multi-volume encyclopedias, even physical maps.

Now take a look in your mailbox or somewhere around your house. There’s a good chance you’ll see a shopping catalog, maybe a few of them now that it’s the holiday season.

So why, in the digital age, are they still around?

Source: Here’s Why Retailers Keep Sending You Catalogs : NPR

Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us



Related posts

Wait. You can trademark the layout of a store?
Intelliretail

Wait. You can trademark the layout of a store?


Wait. You can trademark the layout of a store?

Apple won a legal victory yesterday when the European Court of Justice ruled it could trademark the layout of its stores, just as it has in the US. But how does that work? The legal standard in question—whether a consumer could reasonably mistake our office for an Apple store—isn’t going to be met. But more importantly, Apple’s US trademark, officially granted last year, is the result of a nearly three-year process of refinement to ensure that it wouldn’t protect functional items (i.e., you can’t trademark tables in your store) and that, altogether, it comprises a unique identity. Source: Wait. You can trademark the layout of a store? – Quartz Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Is Your Retail Staff Ready For Digital
Intelliretail

Is Your Retail Staff Ready For Digital


Is Your Retail Staff Ready For Digital

Retail staff in stores will have to change how they work as more shops begin to roll out digital solutions in their stores, leading directors in retail have said. As part of a seamless customer experience, retailers are trying to implement omnichannel solutions to tie up their online, mobile and in-store offerings. When digital solutions hit the shop floor, the existing shop assistants will have to be retrained and learn how to get the most out of the new tools, which may be complicated. Source: Retail staff will have to change as digital strategies take over Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Start-Ups are Changing the Future of Retailers
Intelliretail

How Start-Ups are Changing the Future of Retailers


How Start-Ups are Changing the Future of Retailers

There is a wave a foot in the start-up community with companies developing products that will make it easier for consumers to find the best price for an item. Consumers will even be able to check out where the product is available locally for the best price – all from just standing in front of a retail shelf and looking up the item on their mobile device. This creates a huge problem for retailers. It’s as if every store on the planet is located in the palm of a consumer’s hand. Source: How Start-Ups are Changing the Future of Retailers Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment