Why QR Codes Haven’t Had A Great Impact In Commercial Property Marketing
A few years ago, people were touting QR codes—those crazy, speckled black and white squares—as the greatest thing since email. You couldn’t read a magazine or pass a bus stop without seeing one, and brokers quickly employed them in every phase of commercial property marketing.
Well, now it’s 2014, and the QR code has become Questionably Relevant.
Turns out, scanning a code to get to a webpage wasn’t a revolution in commercial property marketing. In fact, in most cases it was just a plain old waste of time.