Why Job Seekers Aren’t Scanning QR Codes
Now that QR codes have been around for a little while now and are fairly prevalent, it feels safe to say that they have not caught on with the general population. In 2012, roughly 20% of people in the U.S. scanned QR codes, according to Pitney Bowes. Maybe it’s just me, but that number probably hasn’t increased much since. I know I haven’t scanned a QR code in that time frame.
There is one simple reason for that: The large majority of smartphones do not offer a preloaded QR reader. Users must download a reader from the app store of their choice before being able to scan a QR code – and most users don’t appear willing to make that effort.