Posted September 23, 2014
in Intelliretail
Why it matters if stores smell delicious
Smell can add ambience to your retail experience, but can the right scent really get you to stay longer and purchase more?
Consumer researchers say the answer is a pretty overwhelming affirmative. Researchers have found that smell effects consumer thoughts and spending behavior, product judgements (pdf), judgements on store environments and intentions on visiting stores.
Source: Why it matters if stores smell delicious – Quartz
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