Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?

Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?

Why Does Rude Service at Luxury Stores Make Consumers Go Back for More? | Intelliretail.com

For many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery and rude salesclerks. But when they are rejected in real life,a new study in the Journal of Consumer Research reveals that a person’s desire for brand affiliation and willingness to purchase and display the item actually increases.
“Our research highlights the fact that we are profoundly attuned to social threats and are driven to buy, wear, and use products from the very people who are disrespectful to us,” write authors Morgan K. Ward (Southern Methodist University) and Darren W. Dahl (University of British Columbia).

Source


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us




Related posts

How Supermarkets Get You To Buy More Junk Food

How Supermarkets Get You To Buy More Junk Food


How Supermarkets Get You To Buy More Junk Food

Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

What’s Wrong With Retail?

What's Wrong With Retail?


What's Wrong With Retail?

Best Buy is bombing out.Sears, owned by Kmart since 2005, is also sinking. And Radio Shack is a wreck. How did this all happen? First and foremost, these retailers all got caught, to varying degrees, in the muddle in the middle. Or maybe in the middle of the muddle. Today, to compete effectively, you just can't be beige or average, and their stores and their offerings were basically "so what?" in every possible category. If you don't stand for something in the consumer's mind and carve out a demonstrable and defensible niche, you're nothing. You can't save yourself with advertising, promotions, coupons, and circulars. These days, any kind of "brute force" spray-and-pray advertising (regardless of the channel) is the unavoidable cost of being boring. Source: What's Wrong With Retail, And What Does It Mean for You? | Inc.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

‘Learn by Doing’ and Other Lessons From Retail

'Learn by Doing' and Other Lessons From Retail


'Learn by Doing' and Other Lessons From Retail

When Ron Johnson began working in retail, he was entering a startup field. "That's when Mickey Drexler first went to the Gap from a department store" and when "Les Wexner, of Limited fame and Victoria's Secret, invented the modern specialty store," he recalls. "That's when big box retailing started." Johnson, who started his career on the loading dock of Mervyn’s, later went on to Target, where his idea for selling a low-priced tea kettle led the discount store to remake itself. In April, he was pushed out of JCPenney after failing to turn it around, but he had plenty of wisdom to share on May 19, when he spoke at a View From the Top event. There, the newly minted founder of the Johnson Partners investment fund revealed what three decades in retail has taught him. Source: 'Learn by Doing' and Other Lessons From Retail | Inc.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment