What’s in a Brand Name?

What's in a Brand Name? #eklectic

What’s in a brand name? No really, what do they put in it? It’s a curious thing that a mere brand name can persuade us to engage emotionally with a product or company. Sometimes, we even develop an unwitting loyalty or long-lasting aversion to a brand, though we might know little about the product. How is this possible? The old Shakesperian adage would have us believe that “a rose by any other name would smell as sweet” but how does this really play out in the world of brand names?

An article in the New York Times on corporate rebranding highlighted how problematic it can be to name an entity in a way that is both appealing and informative.

Source: What’s in a Brand Name: the Sounds of Persuasion | JSTOR Daily


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us




Related posts

Are We Coming to the End of SEO?

Are We Coming to the End of SEO?


Are We Coming to the End of SEO?

When Google in 2013 stopped providing data about keyword popularity, this must have served as a shot across the bow of SEO. It signaled that Google wanted to put a damper on SEO because they had determined it was skewing the results in a way unhelpful to its users. Source: Are We Coming to the End of SEO? Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


How Brand Influencers And Brand Ambassadors Are Different


How Brand Influencers And Brand Ambassadors Are Different

While on a recent Twitter Chat, someone said brand influencers and brand ambassadors were the same thing. But they’re not. There’s actually a crucial difference between the two, and it involves MONEY. And if your company or brand is looking at using in any sort of influencer marketing programs, you’ll need to know the difference. Source: How Brand Influencers And Brand Ambassadors Are Different Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising - Digg


Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising - Digg

"I think spending your lives trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy."  Source: Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising - Digg Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment