What’s in a Brand Name?

What's in a Brand Name? #eklectic

What’s in a brand name? No really, what do they put in it? It’s a curious thing that a mere brand name can persuade us to engage emotionally with a product or company. Sometimes, we even develop an unwitting loyalty or long-lasting aversion to a brand, though we might know little about the product. How is this possible? The old Shakesperian adage would have us believe that “a rose by any other name would smell as sweet” but how does this really play out in the world of brand names?

An article in the New York Times on corporate rebranding highlighted how problematic it can be to name an entity in a way that is both appealing and informative.

Source: What’s in a Brand Name: the Sounds of Persuasion | JSTOR Daily


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us




Related posts

How Data Science Is Transforming Sales and Marketing

How Data Science Is Transforming Sales and Marketing


How Data Science Is Transforming Sales and Marketing

Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. Predictive analytics leverages a variety of techniques, including statistical analysis, modeling, machine learning, and data mining, to enable us to predict the future. Source: How Data Science Is Transforming Sales and Marketing Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us

How Targeted Ads Work

How Targeted Ads Work


How Targeted Ads Work

Do you get that creepy stalker feeling when seeing some ads? What you are seeing are retargeted advertisements. Retargeted ads are designed to capture the attention of the browser-window shoppers of the internet. While we continue our research around the web, they are tailored to redirect us back to just the right pair of socks. If you are a website owner — like eBay, flipkart or Amazo — ad tech companies provide a few lines of code for your website. Whenever someone visits your site, the code drops a browser cookie that will mark you anonymously as someone who has visited this site. After that, whenever you load Facebook or any other website with ads, the advertising networks will look at the cookies on your computer using the information about which websites you’ve visited to choose which ad to display. Source: Ask The Decoder: Stalked by socks | Al Jazeera America Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Lego rebuilt its brand brick by brick

How Lego rebuilt its brand brick by brick


How Lego rebuilt its brand brick by brick

Lego, taking its name from ‘leg godt’, Danish for ‘play well’, began life in the early 1930s. In the 1950s the company, with founder Ole Kirk Kristiansen’s son Godtfred at the helm, introduced its system of play concept, with the interlocking plastic bricks we know today arriving in 1958. Through the introduction of its core principles of play, the company’s mission was, and still is, to inspire and develop the builders of tomorrow, enabling children to learn through play – thus ‘playing well’. But Lego’s journey hasn’t been smooth, with decades of success preceding a brush with bankruptcy, followed by its meteoric rise in recent years to become the most powerful brand in the world, according to a February study published by Brand Finance. Source: Well played – How Lego rebuilt its brand brick by brick | The Drum Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment