Wait. You can trademark the layout of a store?

Wait. You can trademark the layout of a store?

Wait. You can trademark the layout of a store? | Intelliretail.com

Apple won a legal victory yesterday when the European Court of Justice ruled it could trademark the layout of its stores, just as it has in the US.

But how does that work?

The legal standard in question—whether a consumer could reasonably mistake our office for an Apple store—isn’t going to be met. But more importantly, Apple’s US trademark, officially granted last year, is the result of a nearly three-year process of refinement to ensure that it wouldn’t protect functional items (i.e., you can’t trademark tables in your store) and that, altogether, it comprises a unique identity.

Source: Wait. You can trademark the layout of a store? – Quartz


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us




Related posts

American Consumers Aren’t Retail’s Top Priority Anymore

American Consumers Aren't Retail's Top Priority Anymore


American Consumers Aren't Retail's Top Priority Anymore

Chinese consumers have retailers' undivided attention. Companies like Procter & Gamble and Unilever have ambushed Chinese customers with tailored assortments like green tea-flavored toothpaste. Consumer brands like Victoria's Secret, Abercrombie & Fitch, and Old Navy are aggressively building stores in mainland China. Source: American Consumers Aren't Retail's Top Priority Anymore | Business Insider India Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

A brief history of Black Friday

A brief history of Black Friday


A brief history of Black Friday

The modern use of "Black Friday" didn't come from: sales records going from red ink (losses) to black ink (profits), a stock market scam in 1869 (that did happen, though), employees calling in sick the day after Thanksgiving to have a four-day weekend, the American slave trade. Thankfully, the truth is far more interesting. The term "Black Friday" originates with Philadelphia traffic police in the mid-20th century - for the day following the Thanksgiving holiday every year when the traffic in downtown (Center City) Philadelphia became almost unmanageable . They called it "Black Friday," because of the massive traffic jam that they dealt with all day due to shoppers, and then all night due to the Army-Navy football game. Every 'Black Friday,' no traffic policeman was permitted to take the day off. The division was placed on 12 tours of duty, and even the police band was ordered to Center City. It was not unusual to see a trombone player directing traffic." Source: Black Friday: a brief history of madness and discounts Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

What’s Wrong With Retail?

What's Wrong With Retail?


What's Wrong With Retail?

Best Buy is bombing out.Sears, owned by Kmart since 2005, is also sinking. And Radio Shack is a wreck. How did this all happen? First and foremost, these retailers all got caught, to varying degrees, in the muddle in the middle. Or maybe in the middle of the muddle. Today, to compete effectively, you just can't be beige or average, and their stores and their offerings were basically "so what?" in every possible category. If you don't stand for something in the consumer's mind and carve out a demonstrable and defensible niche, you're nothing. You can't save yourself with advertising, promotions, coupons, and circulars. These days, any kind of "brute force" spray-and-pray advertising (regardless of the channel) is the unavoidable cost of being boring. Source: What's Wrong With Retail, And What Does It Mean for You? | Inc.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment