The Weird Science of Naming New Products

For decades, corporations have turned to creative people for their naming needs, with varying results. In 1955, a Ford Motor marketing executive recruited the modernist poet Marianne Moore to name the company’s new car. The marketing department had already created a list of 300 candidates, all of which, the executive confessed, were “characterized by an embarrassing pedestrianism.” Could the poet help? In a series of letters, Moore proposed dozens of notably nonpedestrian names — Intelligent Whale, Pastelogram, Mongoose Civique, Utopian Turtletop, Varsity Stroke — but the marketing team rejected them all, instead naming the new car (in one of the great disasters, naming and otherwise, in corporate history) after Henry Ford’s son, Edsel.

Today roughly 500,000 businesses open each month in the United States, and every one needs a name.

Source: The Weird Science of Naming New Products – NYTimes.com


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us






Related posts

The Invention of Sliced Bread

The Invention of Sliced Bread


The Invention of Sliced Bread

Throughout most of history, we either baked the bread ourselves, or bought it from bakers in giant, solid loaves — until one man revolutionized the way we consumed it. On the surface, sliced bread seems pretty simple. But it didn’t come easily: it’s an invention that endured tremendous hardships, tragedy, and years of innovation before hitting the shelves in the 1920s. It even toughed out a government ban during World War II. And it began with a tenacious inventor named Otto. Source: The Invention of Sliced Bread Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

History of Solitaire, Patience, and other single-playercard games

History of Solitaire, Patience, and other single-playercard games


History of Solitaire, Patience, and other single-playercard games

Solitaire the card game most likely came about toward the end of the 18th century, perhaps “in the Baltic region of Europe and possibly as a form of fortune-telling.” The theory is that the popularity of the game rose with the popularity of cartomancy, or divination by cards, as well as tarot card reading. Moreover, in Scandinavian countries, the game is apparently known as cabale, which is related to cabal, a “mystical interpretation of the Old Testament.” Cabal gives us Kabbalah, that mystical (and trendy) form of Judaism. Source: A brief history of Solitaire, Patience, and other card games for one Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Hidden Stories In Your Kitchen

The Hidden Stories In Your Kitchen


The Hidden Stories In Your Kitchen

Look around your kitchen. Big or small, it’s probably full of gadgets and tools. We use these things daily, but we never think that hard about where they came from in the first place. Look closer, though: There are hidden stories in your kitchen. | www.eklectica.xyz #eklectica See the hidden stories in your kitchen here. Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment