The Unusual Origins of 6 Famous Brands

The Unusual Origins of 6 Famous Brands #eklectic

Many famous brands got their start in straightforward ways. For example, agricultural machinery giant John Deere was founded in the 1830s by an Illinois blacksmith who invented an innovative plow, and candy behemoth Mars Inc. can trace its beginnings to the early 1920s, when then-struggling candy maker Frank Mars launched the Milky War bar, which proved an immediate hit. However, when it comes to other iconic brands, the stories of how they were established might surprise you.


Source: The Unusual Origins of 6 Famous Brands — HISTORY Lists

Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us




Related posts

Marketing: What are brands for?

Marketing: What are brands for?


Marketing: What are brands for?

When Imperial Tobacco, the world’s fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, its chief executive, Alison Cooper, was adamant on one point: it will not be buying companies. Instead, in a three-way deal with Reynolds American and Lorillard, it will pick up a factory, a sales force and, above all, a collection of brands. Two of them, Winston and Blu (an electronic-cigarette brand), will be “the focus for the lion’s share of time and money invested”. No management expert would think it strange that Imperial would spend the best part of $7 billion on something as ethereal as brands. They are the most valuable thing that companies as diverse as Apple and McDonald’s own, often worth much more than property and machinery. Source: Marketing: What are brands for? | The Economist Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Lego rebuilt its brand brick by brick

How Lego rebuilt its brand brick by brick


How Lego rebuilt its brand brick by brick

Lego, taking its name from ‘leg godt’, Danish for ‘play well’, began life in the early 1930s. In the 1950s the company, with founder Ole Kirk Kristiansen’s son Godtfred at the helm, introduced its system of play concept, with the interlocking plastic bricks we know today arriving in 1958. Through the introduction of its core principles of play, the company’s mission was, and still is, to inspire and develop the builders of tomorrow, enabling children to learn through play – thus ‘playing well’. But Lego’s journey hasn’t been smooth, with decades of success preceding a brush with bankruptcy, followed by its meteoric rise in recent years to become the most powerful brand in the world, according to a February study published by Brand Finance. Source: Well played – How Lego rebuilt its brand brick by brick | The Drum Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


How Brand Influencers And Brand Ambassadors Are Different


How Brand Influencers And Brand Ambassadors Are Different

While on a recent Twitter Chat, someone said brand influencers and brand ambassadors were the same thing. But they’re not. There’s actually a crucial difference between the two, and it involves MONEY. And if your company or brand is looking at using in any sort of influencer marketing programs, you’ll need to know the difference. Source: How Brand Influencers And Brand Ambassadors Are Different Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment