Posted April 17, 2015 in Loyalty Management
Dove, Adidas and JetBlue get high marks for loyalty program satisfaction, according to a new report from Bond Brand Loyalty, which has changed its name from Maritz Loyalty Marketing. In its fourth-annual study of more than 6,000 consumers, the agency found that 69% of participants in loyalty programs are satisfied with them
Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data. While big-name ...
Consumers can smell empty rewards points a mile away. Here's how to do loyalty programs that will actually spread some delight.