Posted April 17, 2015
in Loyalty Management

It’s a sad day for anyone who’s ever known the joy of carefully hoarding frequent flyer miles. United Airlines announced that beginning March 1, 2015, members of the company’s MileagePlus program will earn award miles based on the price of their ticket, rather than how far they are traveling.
Dove, Adidas and JetBlue get high marks for loyalty program satisfaction, according to a new report from Bond Brand Loyalty, which has changed its name from Maritz Loyalty Marketing. In its fourth-annual study of more than 6,000 consumers, the agency found that 69% of participants in loyalty programs are satisfied with them
Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data. While big-nameĀ ...
Consumers can smell empty rewards points a mile away. Here's how to do loyalty programs that will actually spread some delight.