Posted April 17, 2015 in Loyalty Management
Salesforce CEO Marc Benioff has strong opinions about the future of technology, and he's not afraid to express them.
Brendan Ng isn’t a big fan of paper. The general manager of Vancouver-based Malay restaurant chain Freshbowl used to give out stamp cards to customers to reward repeat visits with a free meal. “We had regulars complaining their wallet was full of stamp cards from every different place,” he said.
Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how - not if - they will respond. Listening is no longer an end, but rather a means to evaluating where you need to engage