The Medium Is the Message, 50 Years Later

The Medium Is the Message, 50 Years Later | Eklectic Consulting

This year marks the 50th anniversary of eclectic Canadian media theorist Marshall McLuhan’s famous work, Understanding Media: The Extensions of Man, which builds upon his famous aphorism: “The medium is the message.”

Understanding Media propelled McLuhan into the realm of pop-culture priesthood.

Twenty years ago, in the introduction to a re-print of Understanding Media, renowned editor Lewis H. Lapham wrote that much of what McLuhan had to say made a lot more sense in 1994 than it did in 1964, what with two terms of Reagan and the creation of MTV. Twenty years after that, the banality of McLuhan’s ideas have solidified their merit.

Don’t have a copy of McLuhan’s Understanding Media? Get it here!

Source: The Medium Is the Message, 50 Years Later – Pacific Standard: The Science of Society


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us




Related posts

Why We’re Valuing Facebook Fans All Wrong

Why We're Valuing Facebook Fans All Wrong


Why We're Valuing Facebook Fans All Wrong

Brands are shouting from the rooftops about how many Facebook fans they have – and the number of “likes” does help you spread your message through the news feeds of your fans (more on that tomorrow). But let’s recognize it takes literally one click of one finger to “like” a brand. On the commitment scale, that’s a far cry from getting a tattoo. Source: Mistake Math - Why We're Valuing Facebook Fans All Wrong | Convince and Convert: Social Media Strategy and Content Marketing Strategy Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Complete Guide to Drip Campaigns, Lifecycle Emails and More

The Complete Guide to Drip Campaigns, Lifecycle Emails and More


The Complete Guide to Drip Campaigns, Lifecycle Emails and More

Often called drip campaigns but known by many other names—drip marketing, automated email campaign, lifecycle emails, autoresponders and marketing automation—the concept is the same: they’re a set of marketing emails that will be sent out automatically on a schedule. Perhaps one email will go out as soon as someone signs up, another will go out 3 days later, with one more going out the next weekend. Or, the emails can be varied based on triggers, or actions the person has performed like signing up for your service or making a purchase, which is why they're also sometimes called behavioral emails. Source: What is Drip Marketing? The Complete Guide to Drip Campaigns, Lifecycle Emails and More - The Zapier Blog - Zapier Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas


Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas

Know what social media networks to focus on Optimize your profile on that network Communicate your brand personality Build a strong fan base Create great content that engages Measure & analyze what’s working & not working Integrate social media with your other marketing channels Source: Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment