How Technology has changed product placement

How Technology has changed product placement


How Technology has changed product placement

With recent advances, companies can now use algorithms to digitally serve you unique product placements based on where you live, your age or your salary. It’s a creepy concept, but it could change advertising forever. As Swedish DJ Avicii nonchalantly wanders into Stockholm’s Tele2 Arena, the music video of his hit “Lay me Down” starts. As he strolls past the venue’s reception; a Grand Marnier poster gets some vital screen time. Everywhere else in the world, the brand is never seen — a plain wall lies in its place. It’s one of the first examples of a new kind of temporary product placement called “digital insertion.” Source: Technology changed product placement (and you didn’t even notice) Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising – Digg


Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising – Digg

“I think spending your lives trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.”  Source: Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising – Digg Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

5 Ways the Ad World Has Changed in the Last 10 Years

5 Ways the Ad World Has Changed in the Last 10 Years


5 Ways the Ad World Has Changed in the Last 10 Years

When Verizon Wireless wanted to drive more foot traffic to its retail stores last winter, the brand supplemented traditional advertising an onsite program called Stop Motion Studio. Customers could create short, animated videos, decorated with tiny snowmen, reindeer, Santas and other props, to use as their holiday greeting. While they were playing mini-movie mogul, they were also learning about their phone’s capabilities, accessories and add-ons. The event, which spawned an ongoing workshop series, shows just how much the advertising business has evolved. We’re moving into two-way relationships between companies and consumers, occurring everywhere from Tumblr, to Instagram, to store fronts and taxis. Source: 5 Ways the Ad World Has Changed in the Last 10 Years Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Targeted Ads Work

How Targeted Ads Work


How Targeted Ads Work

Do you get that creepy stalker feeling when seeing some ads? What you are seeing are retargeted advertisements. Retargeted ads are designed to capture the attention of the browser-window shoppers of the internet. While we continue our research around the web, they are tailored to redirect us back to just the right pair of socks. If you are a website owner — like eBay, flipkart or Amazo — ad tech companies provide a few lines of code for your website. Whenever someone visits your site, the code drops a browser cookie that will mark you anonymously as someone who has visited this site. After that, whenever you load Facebook or any other website with ads, the advertising networks will look at the cookies on your computer using the information about which websites you’ve visited to choose which ad to display. Source: Ask The Decoder: Stalked by socks | Al Jazeera America Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Ads That Changed The World

Ads That Changed The World


Ads That Changed The World

The first newspaper ad in America came way back in 1704 when someone was trying to sell a house on Long Island. Since then, the advertising industry has undergone a huge transformation. Over the years, we’ve seen dozens of ads that have done much more than just convince us to buy a product or service. The very best campaigns have impacted the way we communicate and interact with one another, from the coffee breaks we enjoy, to clothes we wear to work, to the videos we share online. Keeping that in mind, here are 14 ads that have shaped our culture. See them on Pinterest 14 Ads That Changed The World | Business Insider India Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Naked Truth About The Relationship Between Ad Agency And Client – Infographic:

The Naked Truth About The Relationship Between Ad Agency And Client – Infographic:


The Naked Truth About The Relationship Between Ad Agency And Client – Infographic:

In collaboration with USA Today, agency RPA conducted a study that looks at the relationship between brands and their creative agencies. Its findings are based on data collected from 150 senior level agency and brand marketing leaders, and were recently presented at the Cannes Lions International Festival of Creativity, The report for the study identified one key problem about the relationship between the agency and the client—while both sides agree that trust is a very important factor in producing great advertising, research shows that there is a disconnect between these partners due to the unwillingness to speak freely and the lack of understanding about the brand’s business. Source: Infographic: The Naked Truth About The Relationship Between Ad Agency And Client – DesignTAXI.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us