QR codes: the good, the bad and the ugly

QR codes: the good, the bad and the ugly

QR codes: the good, the bad and the ugly |QR4U.in

Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles, and have become a must-have gimmick for some marketers.

When used well, QR codes can be a useful tactic for marketers, when used badly they’re utterly pointless.

Here are some excellent examples of QR codes, good and bad,


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QR Codes Are Alive and Well and Living in China

QR Codes Are Alive and Well and Living in China


QR Codes Are Alive and Well and Living in China

QR codes have been called many names. Ugly. Has-been. A failure. Marketing expert Scott Stratten even has a book out called "QR Codes Kill Kittens." But not so fast: In China, those checkerboard-like codes are enjoying a renaissance. That's thanks to WeChat, Tencent's hot mobile app, which has 272 million monthly active users and features a QR code scanner. WeChat blends elements of Facebook, Instagram and WhatsApp, and it's branching into e-commerce. Source: QR Codes Are Alive and Well and Living in China | Global News - Advertising Age Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

QR Codes and Their Role in Gift Card and Loyalty Programs

QR Codes and Their Role in Gift Card and Loyalty Programs


QR Codes and Their Role in Gift Card and Loyalty Programs

QR codes can be integrated with your loyalty program database. QR codes allow your customers to enroll in your loyalty programs instantly, give them an incentive to visit your store, and enable you to learn more about your customers and what makes them tick. With a point-of-sale software plug-in, a QR code can be printed at the bottom of every receipt along with a call-to-action encouraging customers to scan the QR code. When customers scan the QR code, they can be automatically enrolled in your loyalty program and begin earning rewards. Source: QR Codes and Their Role in Gift Card and Loyalty Programs | LoyalMark Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

QR codes launched in Stanley, Tasmania, providing digital tour guides

QR codes launched in Stanley, Tasmania, providing digital tour guides


QR codes launched in Stanley, Tasmania, providing digital tour guides

The quaint, seaside town of Stanley, Tasmania, is using quick response codes to give tourists an improved visiting experience. Using any reader app for QR codes, visitors to the location can take part in a self-guided tour. It is an interactive heritage walk that is meant to highlight some of the most interesting and unique features of Stanley’s history. This seaside town is located at the far northwest of the of Tasmania and its past is a unique one. Tourists will now be able to discover a great deal more of it all on their own and in the language that is most familiar to them. Source Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

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