QR codes: the good, the bad and the ugly

QR codes: the good, the bad and the ugly

QR codes: the good, the bad and the ugly |QR4U.in

Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles, and have become a must-have gimmick for some marketers.

When used well, QR codes can be a useful tactic for marketers, when used badly they’re utterly pointless.

Here are some excellent examples of QR codes, good and bad,


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How a QR Code Could Save Your Life

How a QR Code Could Save Your Life


How a QR Code Could Save Your Life

The QR code has been a popular punching bag for the nonplussed tech press, but Mercedes-Benz has figured out a way to not only make the over-endowed barcode useful, but life-saving. The ADAC — or the Allgemeiner Deutscher Automobil-Club — is Germany’s version of the AAA. And they require every automaker to provide a “rescue sheet” in vehicles sold in Germany. The sheet provides first responders with information about the placement and volatility of everything from fuel lines to airbags, pressurized cylinders, and the high-voltage cables fitted to hybrids. This gives paramedics, police, and firefighters a map of the vehicle so they don’t cut through something that goes “boom.” How a QR Code Could Save Your Life | Autopia | Wired.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

QR Codes added to UKHO’s Standard Nautical Charts

QR Codes added to UKHO's Standard Nautical Charts


QR Codes added to UKHO's Standard Nautical Charts

In an initiative to deliver the benefits of digital solutions to users of paper navigational charts, the United Kingdom Hydrographic Office (UKHO) has introduced Quick Response (QR) codes to its portfolio of Standard Nautical Charts. All newly printed versions of 3,371 Standard Nautical Charts and Mariners' Routing Guides, including Print-On-Demand charts, now feature a unique QR code. By scanning the QR code, the user will be taken directly to the relevant page for the scanned chart on the UKHO's searchable Notes to Mariners database, known as NM Websearch, where they will be provided with instant access on their smart phone or tablet to chart status information. This is a valuable chart management tool that will help to deliver the latest navigational safety information at the touch of a button. Source: Safety4Sea | QR Codes added to UKHO s Standard Nautical Charts Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

QR codes launched in Stanley, Tasmania, providing digital tour guides

QR codes launched in Stanley, Tasmania, providing digital tour guides


QR codes launched in Stanley, Tasmania, providing digital tour guides

The quaint, seaside town of Stanley, Tasmania, is using quick response codes to give tourists an improved visiting experience. Using any reader app for QR codes, visitors to the location can take part in a self-guided tour. It is an interactive heritage walk that is meant to highlight some of the most interesting and unique features of Stanley’s history. This seaside town is located at the far northwest of the of Tasmania and its past is a unique one. Tourists will now be able to discover a great deal more of it all on their own and in the language that is most familiar to them. Source Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

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