QR codes are getting into politics by engaging voters

It is far from rare, nowadays, to see QR codes here and there, including on poster and billboard ads, as well as on bus stops and on food packaging, but now they are being used in an entirely new way for the European Elections this year.
A South East standing party in the 2014 elections will have the barcodes added to the ballot paper.

This is the first time that QR codes have made it onto the country’s ballot papers. This is because the YOURvoice party has managed to incorporate the barcodes into their official logo. This has never happened before in the U.K., according to the Electoral Commission. It was chosen by the party to be able to give voters the ability to scan using their own smartphones and a free reader app.

Source: QR codes are getting into politics by engaging voters – QR Code Press | QR Code Press

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