Twitter makes an excellent platform for customer service interaction
Loyalty Management

Twitter makes an excellent platform for customer service interaction


Twitter makes an excellent platform for customer service interaction

Quite a few popular brands have suffered PR misfortunes in the past, prolonged in part by a lack of social media expertise. By failing to respond in real time, many companies have learnt the hard way, that bad news can travel fast, especially on channels that they may have a token presence on. Things may be changing though, Social media analytics and measurement solution provider Simply Measured released a study, which shows steadily increasing demand for customer service interaction on Twitter

Loyalty Management

The Art of Customer Loyalty: How to Build A Company Customers Love


The Art of Customer Loyalty: How to Build A Company Customers Love

Studies have shown that it costs 6 to 7 times more to acquire a new customer than keep an old one, outpacing your competition depends upon having a loyal tribe of happy customers. This guide will look at how the most beloved brands are able to instill the kind of legendary loyalty that keeps them ahead of the pack. You’ll walk away understanding why customer loyalty is important, what you can do to increase loyalty with new and existing customers, and how to create measurable systems to track your service efforts

Top 4 Brand Loyalty Mistakes
Loyalty Management

Top 4 Brand Loyalty Mistakes


Top 4 Brand Loyalty Mistakes

Once consumers are passionate about a brand, they need different things. They certainly don’t need to be sold to anymore – at least not like they were sold to at first. Now they need to be reminded that they’re making the right choice every time they buy, and they need to feel rewarded for the decision to lock in

Loyalty Management

The big list of little things that destroy your customer experience


The big list of little things that destroy your customer experience

#476846413 / gettyimages.com We often spend too much time focusing on ‘big’ things (technology advancements, business transformation etc etc) and tend to forget, or neglect, the myriad of ‘little’ things in our businesses that we could improve. Individually, these little things do not threaten the success of the business but collectively hey can pose a serious, but not obvious, threat to our businesses and the customer experiences that we are aiming to deliver. Here’s around 90 different responses from an eclectic group of smart, knowledgeable and savvy professionals offer a great insight into the things that they believe damage their personal customer experience

A Brief History of the ATM
Eklectic

A Brief History of the ATM


A Brief History of the ATM

The cash dispenser was born almost 50 years ago, in 1967. For many, this was the first tangible evidence that retail banking was changing; the introduction of the ATM marked the dawn of contemporary digital banking. The ATM finds its origins in the 1950s and 1960s, when self-service gas stations, supermarkets, automated public-transportation ticketing, and candy dispensers were popularized. The first cash machine seems to have been deployed in Japan in the mid-1960s. The most successful early deployments took place in Europe, where bankers responded to increasing unionization and rising labor costs by soliciting engineers to develop a solution for after-hours cash distribution. This resulted in three independent efforts, each of which entered use in 1967: the Bankomat in Sweden, and the Barclaycash and Chubb MD2 in the U.K. Source: A Brief History of the ATM — The Atlantic Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

A murderer’s last words inspired Nike’s "Just do it"
Eklectic

A murderer’s last words inspired Nike’s "Just do it"


A murderer’s last words inspired Nike’s "Just do it"

Dan Wieden, co-founder of the advertising agency Wieden+Kennedy,the agency behind Nike’s “Just do it” slogan says that the world’s most recognisable taglines was based on the words of a murderer facing a firing squad. Gary Gilmore had robbed and murdered two men in Utah and was executed by firing squad the following year. Gilmore, who had grown up in Portland, Oregan – the city that is home to both Nike and Wieden+Kennedy, was supposed to have uttered ‘Let’s do it’ as his last words (though some say he actually said “Let’s do this”). Dan Wieden, didn’t think ‘Let’s do it’ was quite it – so he changed it “Just do it”. And the rest, like they say, is history! Source: Nike’s “Just do it” was based on the last words of a murderer Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us