MasterCard launches new application focused on QR Codes

MasterCard launches new application focused on QR Codes

MasterCard launches new application focused on QR Codes | QR4U.in

Quick response codes have long been a powerful marketing and consumer engagement tool. As the codes become more popular, their use in mobile commerce is beginning to grow. MasterCard, which has a relatively strong interest in mobile commerce, has taken aim at QR codes, hoping to make them more attractive and suitable for mobile ventures. MasterCard has launched a new application called QkR, available for iOS and Android devices. The application is capable of scanning any quick response code that a user may come across.

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