MasterCard launches new application focused on QR Codes

MasterCard launches new application focused on QR Codes

MasterCard launches new application focused on QR Codes | QR4U.in

Quick response codes have long been a powerful marketing and consumer engagement tool. As the codes become more popular, their use in mobile commerce is beginning to grow. MasterCard, which has a relatively strong interest in mobile commerce, has taken aim at QR codes, hoping to make them more attractive and suitable for mobile ventures. MasterCard has launched a new application called QkR, available for iOS and Android devices. The application is capable of scanning any quick response code that a user may come across.

Source: MasterCard launches new application focused on QR Codes


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Related posts

Top 10 of the QR Code Fails in Popular Brands

Top 10 of the QR Code Fails in Popular Brands


Top 10 of the QR Code Fails in Popular Brands

These days, QR code is a very important marketing tool that a lot of companies take advantage of. With the use of a QR code, companies are able to provide people the information that they might want to know before buying their products. Regardless of how useful and effective using these QR codes is, you still need to put some thought on where you should place the QR codes. The location of the codes plays a very important role in the impact that these can create. Sadly, this is also where most companies go wrong. Source: Top 10 of the QR Code Fails in Popular Brands | Top Ten Lists Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why It Is Still Too Early To Write-Off QR Codes

Why It Is Still Too Early To Write-Off QR Codes


Why It Is Still Too Early To Write-Off QR Codes

Have you noticed recently the abundance of QR code marketing hate out there? Don’t get me wrong, there has always been QR code haters, but recently it seems like these numbers are starting to multiply at an alarming rate. I can understand the hate towards the design aspects (design is always subjective), but you’ve gotta be stupid to think that marketing through QR codes isn’t here to stay, in a big way. Source: Why You Think QR Codes Suck and Why You’re Stupid | Mobile Marketing Watch Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

QR Codes added to UKHO’s Standard Nautical Charts

QR Codes added to UKHO's Standard Nautical Charts


QR Codes added to UKHO's Standard Nautical Charts

In an initiative to deliver the benefits of digital solutions to users of paper navigational charts, the United Kingdom Hydrographic Office (UKHO) has introduced Quick Response (QR) codes to its portfolio of Standard Nautical Charts. All newly printed versions of 3,371 Standard Nautical Charts and Mariners' Routing Guides, including Print-On-Demand charts, now feature a unique QR code. By scanning the QR code, the user will be taken directly to the relevant page for the scanned chart on the UKHO's searchable Notes to Mariners database, known as NM Websearch, where they will be provided with instant access on their smart phone or tablet to chart status information. This is a valuable chart management tool that will help to deliver the latest navigational safety information at the touch of a button. Source: Safety4Sea | QR Codes added to UKHO s Standard Nautical Charts Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment