Major U.S. Brands and Social Media
How are top U.S. brands incorporating social media into their marketing arsenal? American Eagle Outfitters and Abercrombie and Fitch, two major clothing retailers, use Facebook to promote sales and new seasonal clothing choices. Victoria’s Secret has created its own YouTube channel where Internet users can view supermodels sporting some of the chain’s world-famous bras, panties, lingerie, and beauty collections. It’s also using Pinterest, the most popular photo-sharing website on the Web today, to market and promote sexy lingerie as well as inspirational messages geared to women.
Take a look at the awesome infografik to learn more about retail marketing and social media.
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