Source: Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising – Digg
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Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. Predictive analytics leverages a variety of techniques, including statistical analysis, modeling, machine learning, and data mining, to enable us to predict the future. Source: How Data Science Is Transforming Sales and Marketing Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us
What’s in a brand name? No really, what do they put in it? It’s a curious thing that a mere brand name can persuade us to engage emotionally with a product or company. Sometimes, we even develop an unwitting loyalty or long-lasting aversion to a brand, though we might know little about the product. How is this possible? The old Shakesperian adage would have us believe that “a rose by any other name would smell as sweet” but how does this really play out in the world of brand names? An article in the New York Times on corporate rebranding highlighted how problematic it can be to name an entity in a way that is both appealing and informative. Source: What's in a Brand Name: the Sounds of Persuasion | JSTOR Daily Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us
If you’re a designer, this phrase is everywhere. Known as “filler text” or "dummy copy" or “Greek copy”, people use it to simulate the appearance of whatever text will ultimately be used in a design. This way, a designer doesn’t have to wait for the text to be written to format it, and they and the client aren’t distracted from the graphical or interactive elements of the design by reading the copy. At some point, likely in the middle ages, a typesetter had to make a type specimen book, to demo different fonts, and he got the idea that if the text should be insensible, so as not to distract from the page’s graphical features. So he took a handy page of non-Biblical Latin -- Cicero -- and scrambled it into mostly gibberish. “Lorem” isn’t even a Latin word -- it’s the second half of “dolorem,” meaning “pain” or “sorrow”. Thus Lorem Ipsum was born, and began its long journey to ubiquity. Source: The History of Lorem Ipsum Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us