Source: Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising – Digg
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Many famous brands got their start in straightforward ways. For example, agricultural machinery giant John Deere was founded in the 1830s by an Illinois blacksmith who invented an innovative plow, and candy behemoth Mars Inc. can trace its beginnings to the early 1920s, when then-struggling candy maker Frank Mars launched the Milky War bar, which proved an immediate hit. However, when it comes to other iconic brands, the stories of how they were established might surprise you. Source: The Unusual Origins of 6 Famous Brands — HISTORY Lists Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us
Dan Wieden, co-founder of the advertising agency Wieden+Kennedy,the agency behind Nike's "Just do it" slogan says that the world's most recognisable taglines was based on the words of a murderer facing a firing squad. Gary Gilmore had robbed and murdered two men in Utah and was executed by firing squad the following year. Gilmore, who had grown up in Portland, Oregan – the city that is home to both Nike and Wieden+Kennedy, was supposed to have uttered 'Let's do it' as his last words (though some say he actually said "Let's do this"). Dan Wieden, didn't think 'Let's do it' was quite it - so he changed it "Just do it". And the rest, like they say, is history! Source: Nike's "Just do it" was based on the last words of a murderer Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us