Source: Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising – Digg
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Absolut vodka has been around since the late nineteenth century, but the Absolut most of us know was propelled to fame by their iconic campaign with ad agency TBWA, which ran for a mind-boggling 25 years. If you were around in the ’80s and ’90s, chances are you saw the ads somewhere – plastered on a billboard, stamped on the back of a magazine. Absolut was cool. U.S. sales jumped from 10,000 cases sold in 1980, to 4.5 million cases sold in 2000. While vodka still owns roughly a quarter of spirits sales by volume in the U.S., growth has been stagnate for almost half a decade. Whiskey has now replaced vodka as the fastest growing spirit category. Why? Because it’s become completely passé to drink vodka. Not only that, but part of the appeal of the craft whiskey movement is the story behind the whiskey. You know how it goes: our distillery, built on a hundred year old farm, takes the finest corn and wheat and uses a century-old family recipe to produce the finest bourbon in all the land. These stories of so-called craftsmanship convey value that a club goer wouldn’t care about, but that a modern day, hip, self-aware drinker will. So where does Absolut find itself amidst this craft whiskey fever? It seems that they’ve seized upon this trend of “uncool” coolness. With the launch of their new vodka, Elyx, Absolut isn’t choosing to go after Goose or other vodka brands, they’re courting whiskey drinkers. Source: The Reinvention Of Absolut: How To Sell Luxury Vodka From The '80s In A Craft World | VinePair Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us
LinkedIn has improved its technology and added tons of beneficial features, but unfortunately, this increase has resulted in a worsening of its signal-to-noise ratio, too. So my friends are still asking, “How do I use LinkedIn?” Here are five things that work: Source: Secret LinkedIn Strategies of a 10-Year Power User - Zapier The Power Formula for LinkedIn Success : Kick-start Your Business, Brand, and Job Search Paperbackby Wayne Breitbarth Many LinkedIn books focus solely on creating a killer LinkedIn profile. But LinkedIn is not a passive sport. You can't just sit around waiting for people to find your awesome profile. This book will help you create a top-notch profile AND make REAL MONEY with LinkedIn. Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us
What’s in a brand name? No really, what do they put in it? It’s a curious thing that a mere brand name can persuade us to engage emotionally with a product or company. Sometimes, we even develop an unwitting loyalty or long-lasting aversion to a brand, though we might know little about the product. How is this possible? The old Shakesperian adage would have us believe that “a rose by any other name would smell as sweet” but how does this really play out in the world of brand names? An article in the New York Times on corporate rebranding highlighted how problematic it can be to name an entity in a way that is both appealing and informative. Source: What's in a Brand Name: the Sounds of Persuasion | JSTOR Daily Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us