Posted by in Loyalty Management

Inspiring Customer Loyalty and Love

Every business wants loyal customers for a number of reasons. From a return on investment perspective, it can cost a company five times more to acquire new customers than satisfying and retaining current ones. Businesses may use a number of metrics to measure customer loyalty, but retention rate remains one of the most critical measures of loyalty



Related posts

Loyalty Management

10 Ways to Use Social Media to Skyrocket Your Customer Loyalty


10 Ways to Use Social Media to Skyrocket Your Customer Loyalty

The best startups have a customer loyalty strategy – after all, it’s a lot easier and cheaper to keep happy customers than it is to recruit new ones. Every weapon at your disposal has to be used in the war for brand awareness and customer loyalty.

How a Loyalty Program can Boost Revenue
Loyalty Management

How a Loyalty Program can Boost Revenue


How a Loyalty Program can Boost Revenue

This is why loyalty programs that give away free miles, points, or credits are often so successful. According to statistics from Access Development, ...

Twitter makes an excellent platform for customer service interaction
Loyalty Management

Twitter makes an excellent platform for customer service interaction


Twitter makes an excellent platform for customer service interaction

Quite a few popular brands have suffered PR misfortunes in the past, prolonged in part by a lack of social media expertise. By failing to respond in real time, many companies have learnt the hard way, that bad news can travel fast, especially on channels that they may have a token presence on. Things may be changing though, Social media analytics and measurement solution provider Simply Measured released a study, which shows steadily increasing demand for customer service interaction on Twitter.

Leave a comment