iBeacons in retail stores blowing up app usage, ad engagement

iBeacons in retail stores blowing up app usage, ad engagement

iBeacons in retail stores blowing up app usage, ad engagement | IntelliRetail.com

One of the big debates regarding iBeacons, the tech that allows iOS apps to receive location-aware notifications over Bluetooth LE, is whether or not the experience will become intrusive for users. Imagine having your local grocery store’s app installed. Once the store has installed a few beacons, you could soon find yourself overcome with notifications as you walk around without ever even opening the app.
You run the risk of users getting frustrated and potentially avoiding or deleting the app entirely. However, that hasn’t been the case when it comes to the iBeacons installed by inMarket in grocery stores across the country – app and ad engagement has skyrocketed since rolling out the platform.

Source: iBeacons in retail stores blowing up app usage, ad engagement | 9to5Mac


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us




Related posts

Can Department Stores Regain Their Relevance?

Can Department Stores Regain Their Relevance?


Can Department Stores Regain Their Relevance?

In the heyday of department stores, fashionable ladies flocked to luxury emporiums like Le Bon Marché, Bergdorf Goodman, Saks Fifth Avenue and Selfridges. Department stores were wondrous and bright communal playgrounds, places to socialise and explore the seemingly endless stock of goods, often from far-flung locales. In the fight for consumer dollars, department stores have lost significant ground to monobrand stores, specialty retailers and e-commerce players. Can they regain their relevance? Source: Reinventing The Department Store - BoF - The Business of Fashion Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Wait. You can trademark the layout of a store?

Wait. You can trademark the layout of a store?


Wait. You can trademark the layout of a store?

Apple won a legal victory yesterday when the European Court of Justice ruled it could trademark the layout of its stores, just as it has in the US. But how does that work? The legal standard in question—whether a consumer could reasonably mistake our office for an Apple store—isn’t going to be met. But more importantly, Apple’s US trademark, officially granted last year, is the result of a nearly three-year process of refinement to ensure that it wouldn’t protect functional items (i.e., you can’t trademark tables in your store) and that, altogether, it comprises a unique identity. Source: Wait. You can trademark the layout of a store? – Quartz Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?

Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?


Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?

For many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery and rude salesclerks. But when they are rejected in real life,a new study in the Journal of Consumer Research reveals that a person’s desire for brand affiliation and willingness to purchase and display the item actually increases. “Our research highlights the fact that we are profoundly attuned to social threats and are driven to buy, wear, and use products from the very people who are disrespectful to us,” write authors Morgan K. Ward (Southern Methodist University) and Darren W. Dahl (University of British Columbia). Source Rights to all content (text, images, videos etc.) with post source . If you think these are wrongly attributed email us

Leave a comment