Posted by in Loyalty Management

How To Create Loyalty Programs Consumers Will Actually Get Excited About

How To Create Loyalty Programs Consumers Will Actually Get Excited About

Consumers can smell empty rewards points a mile away. Here’s how to do loyalty programs that will actually spread some delight.



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Salesforce CEO Marc Benioff has strong opinions about the future of technology, and he's not afraid to express them.

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How loyalty cards are moving from your wallets to smartphones


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Brendan Ng isn’t a big fan of paper. The general manager of Vancouver-based Malay restaurant chain Freshbowl used to give out stamp cards to customers to reward repeat visits with a free meal. “We had regulars complaining their wallet was full of stamp cards from every different place,” he said.

Top 4 Brand Loyalty Mistakes
Loyalty Management

Top 4 Brand Loyalty Mistakes


Top 4 Brand Loyalty Mistakes

Once consumers are passionate about a brand, they need different things. They certainly don’t need to be sold to anymore – at least not like they were sold to at first. Now they need to be reminded that they’re making the right choice every time they buy, and they need to feel rewarded for the decision to lock in

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