How the Coke Bottle Got Its Shape

How the Coke Bottle Got Its Shape #eklectica

The Coke bottle is one of those few landmark consumer items to make the leap from consumer item to cultural icon. Millions of us drink from one of them every day, while Andy Warhol also used the bottle in his art. Marilyn Monroe once clutched a Coca-Cola bottle while clad in a polka dot bikini.

How to extend its brand was a question the Atlanta-based Coca-Cola faced that question in the early 1900s. Back then Coca-Cola was packaged in a straight-sided bottle with the logo embossed on it, and “competitors like Celery Cola, Toca Cola, Mako Cola—there were over 1,200 people that tried to imitate the logo. The company got fed up, and came up with a solution: create a “distinctive package.”

Source: How the Coke Bottle Got Into Shape – The Daily Beast


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us




Related posts


Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas


Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas

Know what social media networks to focus on Optimize your profile on that network Communicate your brand personality Build a strong fan base Create great content that engages Measure & analyze what’s working & not working Integrate social media with your other marketing channels Source: Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising - Digg


Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising - Digg

"I think spending your lives trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy."  Source: Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising - Digg Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

What’s in a Brand Name?

What's in a Brand Name?


What's in a Brand Name?

What’s in a brand name? No really, what do they put in it? It’s a curious thing that a mere brand name can persuade us to engage emotionally with a product or company. Sometimes, we even develop an unwitting loyalty or long-lasting aversion to a brand, though we might know little about the product. How is this possible? The old Shakesperian adage would have us believe that “a rose by any other name would smell as sweet” but how does this really play out in the world of brand names? An article in the New York Times on corporate rebranding highlighted how problematic it can be to name an entity in a way that is both appealing and informative. Source: What's in a Brand Name: the Sounds of Persuasion | JSTOR Daily Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment