How Technology has changed product placement

How Technology has changed product placement | www.eklectic.in

With recent advances, companies can now use algorithms to digitally serve you unique product placements based on where you live, your age or your salary. It’s a creepy concept, but it could change advertising forever.

As Swedish DJ Avicii nonchalantly wanders into Stockholm’s Tele2 Arena, the music video of his hit “Lay me Down” starts. As he strolls past the venue’s reception; a Grand Marnier poster gets some vital screen time. Everywhere else in the world, the brand is never seen — a plain wall lies in its place. It’s one of the first examples of a new kind of temporary product placement called “digital insertion.”


Source: Technology changed product placement (and you didn’t even notice)


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us




Related posts

How Lego rebuilt its brand brick by brick

How Lego rebuilt its brand brick by brick


How Lego rebuilt its brand brick by brick

Lego, taking its name from ‘leg godt’, Danish for ‘play well’, began life in the early 1930s. In the 1950s the company, with founder Ole Kirk Kristiansen’s son Godtfred at the helm, introduced its system of play concept, with the interlocking plastic bricks we know today arriving in 1958. Through the introduction of its core principles of play, the company’s mission was, and still is, to inspire and develop the builders of tomorrow, enabling children to learn through play – thus ‘playing well’. But Lego’s journey hasn’t been smooth, with decades of success preceding a brush with bankruptcy, followed by its meteoric rise in recent years to become the most powerful brand in the world, according to a February study published by Brand Finance. Source: Well played – How Lego rebuilt its brand brick by brick | The Drum Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

9 Things You Need To Know About Data Big and Small

9 Things You Need To Know About Data Big and Small


9 Things You Need To Know About Data Big and Small

There are many great resources that detail the benefits of Big Data. But with the Big Data journey barely really beginning, it seems opportune, even for an excited proponent of how it can help us, to express a few cautionary notes on Data, Big and Small Source: 9 Things You Need To Know About Data Big and Small Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us

Learn Secret LinkedIn Strategies from a Power User

Learn Secret LinkedIn Strategies from a Power User


Learn Secret LinkedIn Strategies from a Power User

LinkedIn has improved its technology and added tons of beneficial features, but unfortunately, this increase has resulted in a worsening of its signal-to-noise ratio, too. So my friends are still asking, “How do I use LinkedIn?” Here are five things that work: Source: Secret LinkedIn Strategies of a 10-Year Power User - Zapier The Power Formula for LinkedIn Success : Kick-start Your Business, Brand, and Job Search Paperbackby Wayne Breitbarth Many LinkedIn books focus solely on creating a killer LinkedIn profile. But LinkedIn is not a passive sport. You can't just sit around waiting for people to find your awesome profile. This book will help you create a top-notch profile AND make REAL MONEY with LinkedIn. Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment