How Supermarkets Get You To Buy More Junk Food

How Supermarkets Get You To Buy More Junk Food


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Here’s How Online Stores Change Prices Depending on How You Shop

Here's How Online Stores Change Prices Depending on How You Shop


Here's How Online Stores Change Prices Depending on How You Shop

A team of researchers at Northeastern University recently analyzed how e-commerce sites tailor prices to specific shoppers based on their digital habits and demographics, such as their ZIP code. According to the study, presented last week at the Internet Measurement Conference in Vancouver, major e-commerce sites including Home Depot, Walmart, and Hotels.com list online prices that are all over the map, and in some cases, these prices are “personalized” to the behavior of particular shoppers, including whether they shop on a phone or on a desktop. Source: Online Stores Change Prices Depending on How You Shop. Here's How | WIRED Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why Retailers Keep Sending You Catalogs

Why Retailers Keep Sending You Catalogs


Why Retailers Keep Sending You Catalogs

Many things made with paper have become relics because of computers and the Internet: the Rolodex, multi-volume encyclopedias, even physical maps. Now take a look in your mailbox or somewhere around your house. There's a good chance you'll see a shopping catalog, maybe a few of them now that it's the holiday season. So why, in the digital age, are they still around? Source: Here's Why Retailers Keep Sending You Catalogs : NPR Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

What’s Wrong With Retail?

What's Wrong With Retail?


What's Wrong With Retail?

Best Buy is bombing out.Sears, owned by Kmart since 2005, is also sinking. And Radio Shack is a wreck. How did this all happen? First and foremost, these retailers all got caught, to varying degrees, in the muddle in the middle. Or maybe in the middle of the muddle. Today, to compete effectively, you just can't be beige or average, and their stores and their offerings were basically "so what?" in every possible category. If you don't stand for something in the consumer's mind and carve out a demonstrable and defensible niche, you're nothing. You can't save yourself with advertising, promotions, coupons, and circulars. These days, any kind of "brute force" spray-and-pray advertising (regardless of the channel) is the unavoidable cost of being boring. Source: What's Wrong With Retail, And What Does It Mean for You? | Inc.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

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