How Supermarkets Get You To Buy More Junk Food

How Supermarkets Get You To Buy More Junk Food


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iBeacons in retail stores blowing up app usage, ad engagement

iBeacons in retail stores blowing up app usage, ad engagement


iBeacons in retail stores blowing up app usage, ad engagement

One of the big debates regarding iBeacons, the tech that allows iOS apps to receive location-aware notifications over Bluetooth LE, is whether or not the experience will become intrusive for users. Imagine having your local grocery store’s app installed. Once the store has installed a few beacons, you could soon find yourself overcome with notifications as you walk around without ever even opening the app. You run the risk of users getting frustrated and potentially avoiding or deleting the app entirely. However, that hasn’t been the case when it comes to the iBeacons installed by inMarket in grocery stores across the country - app and ad engagement has skyrocketed since rolling out the platform. Source: iBeacons in retail stores blowing up app usage, ad engagement | 9to5Mac Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Can Department Stores Regain Their Relevance?

Can Department Stores Regain Their Relevance?


Can Department Stores Regain Their Relevance?

In the heyday of department stores, fashionable ladies flocked to luxury emporiums like Le Bon Marché, Bergdorf Goodman, Saks Fifth Avenue and Selfridges. Department stores were wondrous and bright communal playgrounds, places to socialise and explore the seemingly endless stock of goods, often from far-flung locales. In the fight for consumer dollars, department stores have lost significant ground to monobrand stores, specialty retailers and e-commerce players. Can they regain their relevance? Source: Reinventing The Department Store - BoF - The Business of Fashion Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The World Cup of eCommerce: Are You Playing?

The World Cup of eCommerce: Are You Playing?


The World Cup of eCommerce: Are You Playing?

The World Cup is a global goliath, with the capacity to unite nations and their people around a common cause – soccer (or futbol, depending on where you’re reading this!) There are very few events with the ability to reach an audience of this size, all of which are attentive and engaged due to the love of the game. With such an exorbitant level of engagement from the fans themselves, the World Cup also presents a profound opportunity for eCommerce retailers to capitalize on the excitement and camaraderie of the competition through online sales. Source: The World Cup of eCommerce: Are You Playing? – Nextopia's Blog Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

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