How loyalty cards are moving from your wallets to smartphones

How loyalty cards are moving from your wallets to smartphones

Brendan Ng isn’t a big fan of paper. The general manager of Vancouver-based Malay restaurant chain Freshbowl used to give out stamp cards to customers to reward repeat visits with a free meal. “We had regulars complaining their wallet was full of stamp cards from every different place,” he said.




Related posts

The slow demise of the frequent flyer program

The slow demise of the frequent flyer program


The slow demise of the frequent flyer program

It's a sad day for anyone who's ever known the joy of carefully hoarding frequent flyer miles. United Airlines announced that beginning March 1, 2015, members of the company's MileagePlus program will earn award miles based on the price of their ticket, rather than how far they are traveling.

FMCG Marketers Are Going Digital With Loyalty Programs

FMCG Marketers Are Going Digital With Loyalty Programs


FMCG Marketers Are Going Digital With Loyalty Programs

Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data. While big-name ...

How Social Media Can Increase Customer Satisfaction

How Social Media Can Increase Customer Satisfaction


How Social Media Can Increase Customer Satisfaction

Satisfied customers are valuable to a business for a number of reasons. Not only are happy customers more likely to shop with you again but they are far more likely to spread positive sentiment about their experience which will help to attract new customers to you. The true test for any business comes when things go wrong

Leave a comment