How Lego rebuilt its brand brick by brick

How Lego rebuilt its brand brick by brick #eklectic

Lego, taking its name from ‘leg godt’, Danish for ‘play well’, began life in the early 1930s. In the 1950s the company, with founder Ole Kirk Kristiansen’s son Godtfred at the helm, introduced its system of play concept, with the interlocking plastic bricks we know today arriving in 1958. Through the introduction of its core principles of play, the company’s mission was, and still is, to inspire and develop the builders of tomorrow, enabling children to learn through play – thus ‘playing well’.

But Lego’s journey hasn’t been smooth, with decades of success preceding a brush with bankruptcy, followed by its meteoric rise in recent years to become the most powerful brand in the world, according to a February study published by Brand Finance.

Source: Well played – How Lego rebuilt its brand brick by brick | The Drum

Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us




Related posts

The Beginner’s Guide to Ad Tech

The Beginner’s Guide to Ad Tech


The Beginner’s Guide to Ad Tech

Getting familiar with the lexicon of digital advertising quickly paves the way for future growth and success, but it’s no easy feat. Before a person can begin to master the concepts that make ad tech tick, they must understand the vocabulary. To facilitate the process, here's a mini dictionary with the terms and phrases you’ll need to know to be successful. Source: The Beginner’s Guide to Ad Tech | Yashi Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How the Coke Bottle Got Its Shape

How the Coke Bottle Got Its Shape


How the Coke Bottle Got Its Shape

The Coke bottle is one of those few landmark consumer items to make the leap from consumer item to cultural icon. Millions of us drink from one of them every day, while Andy Warhol also used the bottle in his art. Marilyn Monroe once clutched a Coca-Cola bottle while clad in a polka dot bikini. How to extend its brand was a question the Atlanta-based Coca-Cola faced that question in the early 1900s. Back then Coca-Cola was packaged in a straight-sided bottle with the logo embossed on it, and “competitors like Celery Cola, Toca Cola, Mako Cola—there were over 1,200 people that tried to imitate the logo. The company got fed up, and came up with a solution: create a “distinctive package.” Source: How the Coke Bottle Got Into Shape - The Daily Beast Rights to all content (text, images, videos etc.) with post source . If you think these are wrongly attributed email us

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr


How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. Source: How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr - Moz Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment