How Corporate Logos Evolve

How Corporate Logos Evolve

For today’s infographic, we have a look at the changes of various corporate companies over the years. No, it’s not about their trends of success or the quality of their products. This infographic is about what most people subconsciously relate to a company image: The Logo. You could have the worst or the best company or commercial service in the world, but if you don’t have a recognizable and simple logo, you don’t stand a chance with identifying with the consumer market. What a logo creates is something that people don’t really think about; a face to go along with a name. It creates the idea of craftsmanship and identity in a post-industrial world.

It’s interesting to notice how the late 19th/ early 20th century logos used to be much more detailed and with a sense of personality. Visual modernism and minimalism obviously became more prominent as the years have passed, but in almost all of these logos I prefer the first images the most (I do like the new Pepsi logo for some reason though). It’s funny how design trends for well-established companies seem to get lamer as the years go on. I guess the sense of personality slowly wears down as their respective progenitors leave or pass away. Meh, food for thought.

http://infografiks.in/s/bf

Source: How Corporate Logos Evolve Infographic | Daily Infographic




All content (text and images) attributed to the original poster.

Related posts

How the World Consumes Social Media

How the World Consumes Social Media


How the World Consumes Social Media

Over the past decade social media usage has been one of the most rapidly and universally adopted activities since the invention of breathing. More than half of the world's 2.4 billion Internet users sign in to a social network regularly — a figure that is rapidly increasing. Even without China, the world's largest Internet population, Facebook boasts more than 1 billion active users. From Facebook on down the line, the figures for social media adoption are impressive. Check out the infografik, made by Social Jumpstart and hasai , for more information about global social media usage. Source: How the World Consumes Social Media


Presidents' Pets: An Infographic History Of Animals In The White House


Presidents' Pets: An Infographic History Of Animals In The White House

Bo Obama has certainly received his share of media coverage, but he's actually just the latest in a long line of critters who’ve called the White House home. While 68 percent of our presidents have owned dogs, and 20 percent of them have had cats, other animals have also lived at 1600 Pennsylvania Avenue — like canaries, goats, horses and even cows. Exotic animals have also played a part in White House history, including President Theodore Roosevelt’s menagerie of lions, zebras and bears. President James Buchanan was gifted a herd of elephants from the King of Siam, but the pachyderms never roamed the South Lawn. There are, however, more than 70,000 bees currently taking up residence in a hive on the storied lawn. Source: Presidents' Pets: An Infographic History Of Animals In The White H ouse

Convert Measurements in the Kitchen with This Handy Infografik

Convert Measurements in the Kitchen with This Handy Infografik


Convert Measurements in the Kitchen with This Handy Infografik

How many cups is a pint or a quart or a gallon? How many teaspoons is each? When you're cooking and have to quickly convert kitchen measurements, a graphic chart like this is a great help. Sometimes you just don't have the right measuring tool for the recipe you're using. This "Common Cook's How-Many Guide to Kitchen Conversions" from graphic designer Shannon Lattin (who brought us an essential vitamins reference guide) shows you what to do for those quick conversions. At first glance, it probably seems more confusing than a simple liquid conversion chart. But when you look at it more closely and if you print it out for posting on your kitchen wall, it's pretty ingenious. The lines connect each measurement to their equivalent. (Note the + sign indicates an added measure to add. And, alas, there are no ounces here.) Source: Convert Measurements in the Kitchen with This Handy Infographic

Leave a comment