How Brand Influencers And Brand Ambassadors Are Different

How Brand Influencers And Brand Ambassadors Are Different | eklectic.in

While on a recent Twitter Chat, someone said brand influencers and brand ambassadors were the same thing. But they’re not.

There’s actually a crucial difference between the two, and it involves MONEY.

And if your company or brand is looking at using in any sort of influencer marketing programs, you’ll need to know the difference.

Source: How Brand Influencers And Brand Ambassadors Are Different


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us




Related posts

5 Ways the Ad World Has Changed in the Last 10 Years

5 Ways the Ad World Has Changed in the Last 10 Years


5 Ways the Ad World Has Changed in the Last 10 Years

When Verizon Wireless wanted to drive more foot traffic to its retail stores last winter, the brand supplemented traditional advertising an onsite program called Stop Motion Studio. Customers could create short, animated videos, decorated with tiny snowmen, reindeer, Santas and other props, to use as their holiday greeting. While they were playing mini-movie mogul, they were also learning about their phone's capabilities, accessories and add-ons. The event, which spawned an ongoing workshop series, shows just how much the advertising business has evolved. We're moving into two-way relationships between companies and consumers, occurring everywhere from Tumblr, to Instagram, to store fronts and taxis. Source: 5 Ways the Ad World Has Changed in the Last 10 Years Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Marketing: What are brands for?

Marketing: What are brands for?


Marketing: What are brands for?

When Imperial Tobacco, the world’s fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, its chief executive, Alison Cooper, was adamant on one point: it will not be buying companies. Instead, in a three-way deal with Reynolds American and Lorillard, it will pick up a factory, a sales force and, above all, a collection of brands. Two of them, Winston and Blu (an electronic-cigarette brand), will be “the focus for the lion’s share of time and money invested”. No management expert would think it strange that Imperial would spend the best part of $7 billion on something as ethereal as brands. They are the most valuable thing that companies as diverse as Apple and McDonald’s own, often worth much more than property and machinery. Source: Marketing: What are brands for? | The Economist Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Are We Coming to the End of SEO?

Are We Coming to the End of SEO?


Are We Coming to the End of SEO?

When Google in 2013 stopped providing data about keyword popularity, this must have served as a shot across the bow of SEO. It signaled that Google wanted to put a damper on SEO because they had determined it was skewing the results in a way unhelpful to its users. Source: Are We Coming to the End of SEO? Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment