How a Loyalty Program can Boost Revenue

How a Loyalty Program can Boost Revenue

How a Loyalty Program can Boost Revenue

This is why loyalty programs that give away free miles, points, or credits are often so successful. According to statistics from Access Development, …




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Twitter makes an excellent platform for customer service interaction

Twitter makes an excellent platform for customer service interaction


Twitter makes an excellent platform for customer service interaction

Quite a few popular brands have suffered PR misfortunes in the past, prolonged in part by a lack of social media expertise. By failing to respond in real time, many companies have learnt the hard way, that bad news can travel fast, especially on channels that they may have a token presence on. Things may be changing though, Social media analytics and measurement solution provider Simply Measured released a study, which shows steadily increasing demand for customer service interaction on Twitter.

Top 4 Brand Loyalty Mistakes

Top 4 Brand Loyalty Mistakes


Top 4 Brand Loyalty Mistakes

Once consumers are passionate about a brand, they need different things. They certainly don’t need to be sold to anymore – at least not like they were sold to at first. Now they need to be reminded that they’re making the right choice every time they buy, and they need to feel rewarded for the decision to lock in


Inspiring Customer Loyalty and Love


Inspiring Customer Loyalty and Love

Every business wants loyal customers for a number of reasons. From a return on investment perspective, it can cost a company five times more to acquire new customers than satisfying and retaining current ones. Businesses may use a number of metrics to measure customer loyalty, but retention rate remains one of the most critical measures of loyalty

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