It's a sad day for anyone who's ever known the joy of carefully hoarding frequent flyer miles. United Airlines announced that beginning March 1, 2015, members of the company's MileagePlus program will earn award miles based on the price of their ticket, rather than how far they are traveling.
Studies have shown that it costs 6 to 7 times more to acquire a new customer than keep an old one, outpacing your competition depends upon having a loyal tribe of happy customers. This guide will look at how the most beloved brands are able to instill the kind of legendary loyalty that keeps them ahead of the pack. You’ll walk away understanding why customer loyalty is important, what you can do to increase loyalty with new and existing customers, and how to create measurable systems to track your service efforts
Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data. While big-name ...