FMCG Marketers Are Going Digital With Loyalty Programs

FMCG Marketers Are Going Digital With Loyalty Programs

FMCG Marketers Are Going Digital With Loyalty Programs

Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data. While big-nameĀ …




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Twitter makes an excellent platform for customer service interaction

Twitter makes an excellent platform for customer service interaction


Twitter makes an excellent platform for customer service interaction

Quite a few popular brands have suffered PR misfortunes in the past, prolonged in part by a lack of social media expertise. By failing to respond in real time, many companies have learnt the hard way, that bad news can travel fast, especially on channels that they may have a token presence on. Things may be changing though, Social media analytics and measurement solution provider Simply Measured released a study, which shows steadily increasing demand for customer service interaction on Twitter.

Dove Adidas and JetBlue Top Loyalty Program Rankings

Dove Adidas and JetBlue Top Loyalty Program Rankings


Dove Adidas and JetBlue Top Loyalty Program Rankings

Dove, Adidas and JetBlue get high marks for loyalty program satisfaction, according to a new report from Bond Brand Loyalty, which has changed its name from Maritz Loyalty Marketing. In its fourth-annual study of more than 6,000 consumers, the agency found that 69% of participants in loyalty programs are satisfied with them


How To Create Loyalty Programs Consumers Will Actually Get Excited About


How To Create Loyalty Programs Consumers Will Actually Get Excited About

Consumers can smell empty rewards points a mile away. Here's how to do loyalty programs that will actually spread some delight.

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