Eight best practice tips for using QR codes in marketing

Eight best practice tips for using QR codes in marketing

Eight best practice tips for using QR codes in marketing | QR4U.in

In recent months frivolous uses of QR codes seems to be less prevalent as marketers have realised that people don’t scan them in huge numbers, if at all.

But that doesn’t mean that QR codes are useless. We previously reported studies which show that 19% of UK consumers have scanned a QR code, with 3.3m people doing it in Q2 alone. We’ve also found several examples of QR campaigns that worked well.

So if you’re considering using a QR code in your new ad campaign, here are eight tips that you should consider before you do…

Source: Eight best practice tips for using QR codes in marketing | Econsultancy


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Related posts

QR codes are getting into politics by engaging voters

QR codes are getting into politics by engaging voters


QR codes are getting into politics by engaging voters

It is far from rare, nowadays, to see QR codes here and there, including on poster and billboard ads, as well as on bus stops and on food packaging, but now they are being used in an entirely new way for the European Elections this year. A South East standing party in the 2014 elections will have the barcodes added to the ballot paper. This is the first time that QR codes have made it onto the country’s ballot papers. This is because the YOURvoice party has managed to incorporate the barcodes into their official logo. This has never happened before in the U.K., according to the Electoral Commission. It was chosen by the party to be able to give voters the ability to scan using their own smartphones and a free reader app. Source: QR codes are getting into politics by engaging voters - QR Code Press | QR Code Press Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

8 reasons why QR Codes are alive and kicking

8 reasons why QR Codes are alive and kicking


8 reasons why QR Codes are alive and kicking

With QR Codes, its fascinating how print images come alive on your smartphones. Its a marketers dream to be able to share unlimited information in very limited space and QR Codes is the way to go about it. But as it happens with every innovative concept, QR Codes have received their fair share of criticism. Many consider them as ‘dead’. Yet, not so surprisingly, they seem to be springing up everywhere. Here are 8 reasons why I believe they are very much alive and kicking: Source: 8 reasons why QR Codes are alive and kicking Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

QR codes for tourists will be installed in Sao Paulo, Brazil

QR codes for tourists will be installed in Sao Paulo, Brazil


QR codes for tourists will be installed in Sao Paulo, Brazil

A recent announcement from São Paulo Turismo in Brazil has revealed that new tourist signs will be installed for pedestrians in the city’s downtown area, featuring QR codes that will help people to locate local attractions and obtain the directions that they require to their intended destinations. These quick response codes will also provide additional information and facts about each location. Source: QR codes for tourists will be installed in Sao Paulo, Brazil Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment