Eight best practice tips for using QR codes in marketing
In recent months frivolous uses of QR codes seems to be less prevalent as marketers have realised that people don’t scan them in huge numbers, if at all.
But that doesn’t mean that QR codes are useless. We previously reported studies which show that 19% of UK consumers have scanned a QR code, with 3.3m people doing it in Q2 alone. We’ve also found several examples of QR campaigns that worked well.
So if you’re considering using a QR code in your new ad campaign, here are eight tips that you should consider before you do…