Dove Adidas and JetBlue Top Loyalty Program Rankings

Dove Adidas and JetBlue Top Loyalty Program Rankings

Dove, Adidas and JetBlue get high marks for loyalty program satisfaction, according to a new report from Bond Brand Loyalty, which has changed its name from Maritz Loyalty Marketing. In its fourth-annual study of more than 6,000 consumers, the agency found that 69% of participants in loyalty programs are satisfied with them




Related posts

How a Loyalty Program can Boost Revenue

How a Loyalty Program can Boost Revenue


How a Loyalty Program can Boost Revenue

This is why loyalty programs that give away free miles, points, or credits are often so successful. According to statistics from Access Development, ...


Inspiring Customer Loyalty and Love


Inspiring Customer Loyalty and Love

Every business wants loyal customers for a number of reasons. From a return on investment perspective, it can cost a company five times more to acquire new customers than satisfying and retaining current ones. Businesses may use a number of metrics to measure customer loyalty, but retention rate remains one of the most critical measures of loyalty

Twitter makes an excellent platform for customer service interaction

Twitter makes an excellent platform for customer service interaction


Twitter makes an excellent platform for customer service interaction

Quite a few popular brands have suffered PR misfortunes in the past, prolonged in part by a lack of social media expertise. By failing to respond in real time, many companies have learnt the hard way, that bad news can travel fast, especially on channels that they may have a token presence on. Things may be changing though, Social media analytics and measurement solution provider Simply Measured released a study, which shows steadily increasing demand for customer service interaction on Twitter.

Leave a comment