10 Emerging Video Advertising Trends & Strategies to Watch


10 Emerging Video Advertising Trends & Strategies to Watch

A good deal of the growth seen recently in digital video advertising is due to comparisons between video ads and conventional advertising. The most successful brands target users with online video advertising based on age or gender, but also to appeal to people who are not inside the norms. Giving users the power to choose and letting them select the ad they wish to watch, allows for more precise targeting and more engaged users. Keeping abreast with the newly emerging video advertising trends & strategies will keep video advertising costs low, and still ensure that you target the proper demographic groups. Source: 10 Emerging Video Advertising Trends & Strategies to Watch Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization


How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization

Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? What if you could optimize customer service to resolve concerns proactively before they become issues? Do you think this sort of advanced insight would allow you to make even more money from your eCommerce efforts? Predictive analytics is making all these dreams a reality by offering solutions for these three areas and much much more. Source: How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Are We Coming to the End of SEO?

Are We Coming to the End of SEO?


Are We Coming to the End of SEO?

When Google in 2013 stopped providing data about keyword popularity, this must have served as a shot across the bow of SEO. It signaled that Google wanted to put a damper on SEO because they had determined it was skewing the results in a way unhelpful to its users. Source: Are We Coming to the End of SEO? Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

iBeacons in retail stores blowing up app usage, ad engagement

iBeacons in retail stores blowing up app usage, ad engagement


iBeacons in retail stores blowing up app usage, ad engagement

One of the big debates regarding iBeacons, the tech that allows iOS apps to receive location-aware notifications over Bluetooth LE, is whether or not the experience will become intrusive for users. Imagine having your local grocery store’s app installed. Once the store has installed a few beacons, you could soon find yourself overcome with notifications as you walk around without ever even opening the app. You run the risk of users getting frustrated and potentially avoiding or deleting the app entirely. However, that hasn’t been the case when it comes to the iBeacons installed by inMarket in grocery stores across the country – app and ad engagement has skyrocketed since rolling out the platform. Source: iBeacons in retail stores blowing up app usage, ad engagement | 9to5Mac Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The World Cup of eCommerce: Are You Playing?

The World Cup of eCommerce: Are You Playing?


The World Cup of eCommerce: Are You Playing?

The World Cup is a global goliath, with the capacity to unite nations and their people around a common cause – soccer (or futbol, depending on where you’re reading this!) There are very few events with the ability to reach an audience of this size, all of which are attentive and engaged due to the love of the game. With such an exorbitant level of engagement from the fans themselves, the World Cup also presents a profound opportunity for eCommerce retailers to capitalize on the excitement and camaraderie of the competition through online sales. Source: The World Cup of eCommerce: Are You Playing? – Nextopia’s Blog Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?

Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?


Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?

For many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery and rude salesclerks. But when they are rejected in real life,a new study in the Journal of Consumer Research reveals that a person’s desire for brand affiliation and willingness to purchase and display the item actually increases. “Our research highlights the fact that we are profoundly attuned to social threats and are driven to buy, wear, and use products from the very people who are disrespectful to us,” write authors Morgan K. Ward (Southern Methodist University) and Darren W. Dahl (University of British Columbia). Source Rights to all content (text, images, videos etc.) with post source . If you think these are wrongly attributed email us

Wait. You can trademark the layout of a store?

Wait. You can trademark the layout of a store?


Wait. You can trademark the layout of a store?

Apple won a legal victory yesterday when the European Court of Justice ruled it could trademark the layout of its stores, just as it has in the US. But how does that work? The legal standard in question—whether a consumer could reasonably mistake our office for an Apple store—isn’t going to be met. But more importantly, Apple’s US trademark, officially granted last year, is the result of a nearly three-year process of refinement to ensure that it wouldn’t protect functional items (i.e., you can’t trademark tables in your store) and that, altogether, it comprises a unique identity. Source: Wait. You can trademark the layout of a store? – Quartz Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

‘Learn by Doing’ and Other Lessons From Retail

‘Learn by Doing’ and Other Lessons From Retail


‘Learn by Doing’ and Other Lessons From Retail

When Ron Johnson began working in retail, he was entering a startup field. “That’s when Mickey Drexler first went to the Gap from a department store” and when “Les Wexner, of Limited fame and Victoria’s Secret, invented the modern specialty store,” he recalls. “That’s when big box retailing started.” Johnson, who started his career on the loading dock of Mervyn’s, later went on to Target, where his idea for selling a low-priced tea kettle led the discount store to remake itself. In April, he was pushed out of JCPenney after failing to turn it around, but he had plenty of wisdom to share on May 19, when he spoke at a View From the Top event. There, the newly minted founder of the Johnson Partners investment fund revealed what three decades in retail has taught him. Source: ‘Learn by Doing’ and Other Lessons From Retail | Inc.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Naked Truth About The Relationship Between Ad Agency And Client – Infographic:

The Naked Truth About The Relationship Between Ad Agency And Client – Infographic:


The Naked Truth About The Relationship Between Ad Agency And Client – Infographic:

In collaboration with USA Today, agency RPA conducted a study that looks at the relationship between brands and their creative agencies. Its findings are based on data collected from 150 senior level agency and brand marketing leaders, and were recently presented at the Cannes Lions International Festival of Creativity, The report for the study identified one key problem about the relationship between the agency and the client—while both sides agree that trust is a very important factor in producing great advertising, research shows that there is a disconnect between these partners due to the unwillingness to speak freely and the lack of understanding about the brand’s business. Source: Infographic: The Naked Truth About The Relationship Between Ad Agency And Client – DesignTAXI.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why Brand Management Will Replace Marketing

Why Brand Management Will Replace Marketing


Why Brand Management Will Replace Marketing

P&G’s decision to formally end the era of “marketing” at the company and make the shift to brand management may accelerate what amounts to much more than a title change for marketers generally. It could point to a fundamental re-examination of the role of the people responsible for brands. While “marketing” and “brand management” are often treated as synonyms, there is an important distinction between the two terms. Marketing focuses on the activities associated with the promotion and distribution of products and services. Brand management has, for many, been historically focused on identity management but is now much more concerned with the active management of the market value and competitive strength of a brand as an (intangible) company asset. Marketing is about spending money. It’s how brands accumulate value. Brand management should focus on how products continue to wrap story and distinction around what they offer to increase competitiveness and build loyalty. The two are linked – but different. Marketing is the means. Brand management should be the goal. Source: Branding Strategy Insider | Why Brand Management Will Replace Marketing Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Learn Secret LinkedIn Strategies from a Power User

Learn Secret LinkedIn Strategies from a Power User


Learn Secret LinkedIn Strategies from a Power User

LinkedIn has improved its technology and added tons of beneficial features, but unfortunately, this increase has resulted in a worsening of its signal-to-noise ratio, too. So my friends are still asking, “How do I use LinkedIn?” Here are five things that work: Source: Secret LinkedIn Strategies of a 10-Year Power User – Zapier The Power Formula for LinkedIn Success : Kick-start Your Business, Brand, and Job Search Paperbackby Wayne Breitbarth Many LinkedIn books focus solely on creating a killer LinkedIn profile. But LinkedIn is not a passive sport. You can’t just sit around waiting for people to find your awesome profile. This book will help you create a top-notch profile AND make REAL MONEY with LinkedIn. Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


The Power Formula for LinkedIn Success – Buy Now


The Power Formula for LinkedIn Success – Buy Now

The Power Formula for LinkedIn Success : Kick-start Your Business, Brand, and Job Search Paperbackby Wayne Breitbarth Many LinkedIn books focus solely on creating a killer LinkedIn profile. But LinkedIn is not a passive sport. You can’t just sit around waiting for people to find your awesome profile. This book will help you create a top-notch profile AND make REAL MONEY with LinkedIn. Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us