How Targeted Ads Work

How Targeted Ads Work


How Targeted Ads Work

Do you get that creepy stalker feeling when seeing some ads? What you are seeing are retargeted advertisements. Retargeted ads are designed to capture the attention of the browser-window shoppers of the internet. While we continue our research around the web, they are tailored to redirect us back to just the right pair of socks. If you are a website owner — like eBay, flipkart or Amazo — ad tech companies provide a few lines of code for your website. Whenever someone visits your site, the code drops a browser cookie that will mark you anonymously as someone who has visited this site. After that, whenever you load Facebook or any other website with ads, the advertising networks will look at the cookies on your computer using the information about which websites you’ve visited to choose which ad to display. Source: Ask The Decoder: Stalked by socks | Al Jazeera America Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Data Science Is Transforming Sales and Marketing

How Data Science Is Transforming Sales and Marketing


How Data Science Is Transforming Sales and Marketing

Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. Predictive analytics leverages a variety of techniques, including statistical analysis, modeling, machine learning, and data mining, to enable us to predict the future. Source: How Data Science Is Transforming Sales and Marketing Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us

All About Alibaba: What Brands Need To Know

All About Alibaba: What Brands Need To Know


All About Alibaba: What Brands Need To Know

It’s no exaggeration to say Alibaba has revolutionized the lives of China’s consumers. Offering one-stop shopping for everything from toothpaste to cars, it’s responsible for 80% of China’s e-commerce market, which is already or soon to be the world’s biggest. In the second quarter of 2014, Alibaba sold more than Amazon and eBay combined. Source: All About Alibaba: What Brands Need To Know | Global News – Advertising Age Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us

Marketing: What are brands for?

Marketing: What are brands for?


Marketing: What are brands for?

When Imperial Tobacco, the world’s fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, its chief executive, Alison Cooper, was adamant on one point: it will not be buying companies. Instead, in a three-way deal with Reynolds American and Lorillard, it will pick up a factory, a sales force and, above all, a collection of brands. Two of them, Winston and Blu (an electronic-cigarette brand), will be “the focus for the lion’s share of time and money invested”. No management expert would think it strange that Imperial would spend the best part of $7 billion on something as ethereal as brands. They are the most valuable thing that companies as diverse as Apple and McDonald’s own, often worth much more than property and machinery. Source: Marketing: What are brands for? | The Economist Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Ads That Changed The World

Ads That Changed The World


Ads That Changed The World

The first newspaper ad in America came way back in 1704 when someone was trying to sell a house on Long Island. Since then, the advertising industry has undergone a huge transformation. Over the years, we’ve seen dozens of ads that have done much more than just convince us to buy a product or service. The very best campaigns have impacted the way we communicate and interact with one another, from the coffee breaks we enjoy, to clothes we wear to work, to the videos we share online. Keeping that in mind, here are 14 ads that have shaped our culture. See them on Pinterest 14 Ads That Changed The World | Business Insider India Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

9 Things You Need To Know About Data Big and Small

9 Things You Need To Know About Data Big and Small


9 Things You Need To Know About Data Big and Small

There are many great resources that detail the benefits of Big Data. But with the Big Data journey barely really beginning, it seems opportune, even for an excited proponent of how it can help us, to express a few cautionary notes on Data, Big and Small Source: 9 Things You Need To Know About Data Big and Small Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us

Why We’re Valuing Facebook Fans All Wrong

Why We’re Valuing Facebook Fans All Wrong


Why We’re Valuing Facebook Fans All Wrong

Brands are shouting from the rooftops about how many Facebook fans they have – and the number of “likes” does help you spread your message through the news feeds of your fans (more on that tomorrow). But let’s recognize it takes literally one click of one finger to “like” a brand. On the commitment scale, that’s a far cry from getting a tattoo. Source: Mistake Math – Why We’re Valuing Facebook Fans All Wrong | Convince and Convert: Social Media Strategy and Content Marketing Strategy Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas


Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas

Know what social media networks to focus on Optimize your profile on that network Communicate your brand personality Build a strong fan base Create great content that engages Measure & analyze what’s working & not working Integrate social media with your other marketing channels Source: Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The mall of the future: It’s nothing like today

The mall of the future: It’s nothing like today


The mall of the future: It’s nothing like today

Forget the fluorescent-lit indoor mall that’s been synonymous with shopping for years. The future of retail will look starkly different 25 years out. Full-body scanners that take your measurements, and recommend the clothes that best fit your body. Seamless checkouts that can be done from inside the dressing room or on your mobile phone, eliminating the need to wait in line. Innovations like these are already threatening to become mainstream. And, as consumers shift a larger chunk of their spending toward the Web—where they’re offered a seemingly endless pipeline of products—experts say bricks-and-mortar locations need to undergo a complete makeover to stay relevant in future decades. Source: The mall of the future: It’s nothing like today Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Beginner’s Guide to Ad Tech

The Beginner’s Guide to Ad Tech


The Beginner’s Guide to Ad Tech

Getting familiar with the lexicon of digital advertising quickly paves the way for future growth and success, but it’s no easy feat. Before a person can begin to master the concepts that make ad tech tick, they must understand the vocabulary. To facilitate the process, here’s a mini dictionary with the terms and phrases you’ll need to know to be successful. Source: The Beginner’s Guide to Ad Tech | Yashi Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Family Dollar and the slow, surprising death of the discount store

Family Dollar and the slow, surprising death of the discount store


Family Dollar and the slow, surprising death of the discount store

What has happened to that great American archetype, the penny-pinching bargain shopper? Americans were once known to love a good deal; this is the country that invented ending every price with “$.99” Add to that the US economy has been less than robust for the past six years, marked by a recession leading into a rocky, dissatisfying recovery that includes a weak housing market and 10 million people out of work. Source: Family Dollar and the slow, surprising death of the discount store | Money | theguardian.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

American Consumers Aren’t Retail’s Top Priority Anymore

American Consumers Aren’t Retail’s Top Priority Anymore


American Consumers Aren’t Retail’s Top Priority Anymore

Chinese consumers have retailers’ undivided attention. Companies like Procter & Gamble and Unilever have ambushed Chinese customers with tailored assortments like green tea-flavored toothpaste. Consumer brands like Victoria’s Secret, Abercrombie & Fitch, and Old Navy are aggressively building stores in mainland China. Source: American Consumers Aren’t Retail’s Top Priority Anymore | Business Insider India Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us