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Are We Coming to the End of SEO?

Are We Coming to the End of SEO? | eklecticconsulting.com

When Google in 2013 stopped providing data about keyword popularity, this must have served as a shot across the bow of SEO. It signaled that Google wanted to put a damper on SEO because they had determined it was skewing the results in a way unhelpful to its users.

Source: Are We Coming to the End of SEO?

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Eklectic

How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization


How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization

Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? What if you could optimize customer service to resolve concerns proactively before they become issues? Do you think this sort of advanced insight would allow you to make even more money from your eCommerce efforts? Predictive analytics is making all these dreams a reality by offering solutions for these three areas and much much more. Source: How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Data Science Is Transforming Sales and Marketing
Eklectic

How Data Science Is Transforming Sales and Marketing


How Data Science Is Transforming Sales and Marketing

Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. Predictive analytics leverages a variety of techniques, including statistical analysis, modeling, machine learning, and data mining, to enable us to predict the future. Source: How Data Science Is Transforming Sales and Marketing Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us

Eklectic

The Medium Is the Message, 50 Years Later


The Medium Is the Message, 50 Years Later

This year marks the 50th anniversary of eclectic Canadian media theorist Marshall McLuhan's famous work, Understanding Media: The Extensions of Man , which builds upon his famous aphorism: “The medium is the message.” Understanding Media propelled McLuhan into the realm of pop-culture priesthood. Twenty years ago, in the introduction to a re-print of Understanding Media , renowned editor Lewis H. Lapham wrote that much of what McLuhan had to say made a lot more sense in 1994 than it did in 1964, what with two terms of Reagan and the creation of MTV. Twenty years after that, the banality of McLuhan’s ideas have solidified their merit. Don't have a copy of McLuhan's Understanding Media? Get it here! Source: The Medium Is the Message, 50 Years Later - Pacific Standard: The Science of Society Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

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