All About Alibaba: What Brands Need To Know

It’s no exaggeration to say Alibaba has revolutionized the lives of China’s consumers. Offering one-stop shopping for everything from toothpaste to cars, it’s responsible for 80% of China’s e-commerce market, which is already or soon to be the world’s biggest. In the second quarter of 2014, Alibaba sold more than Amazon and eBay combined.
Source: All About Alibaba: What Brands Need To Know | Global News – Advertising Age
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