Aimia Inc (TSE:AIM) Receives Average Rating of "Hold" from Analysts
Aimia is engaged in loyalty management . The Company, through its subsidiaries, operates in three regional business segments: Canada, the United …
Brendan Ng isn’t a big fan of paper. The general manager of Vancouver-based Malay restaurant chain Freshbowl used to give out stamp cards to customers to reward repeat visits with a free meal. “We had regulars complaining their wallet was full of stamp cards from every different place,” he said.
Consumers can smell empty rewards points a mile away. Here's how to do loyalty programs that will actually spread some delight.
Every business wants loyal customers for a number of reasons. From a return on investment perspective, it can cost a company five times more to acquire new customers than satisfying and retaining current ones. Businesses may use a number of metrics to measure customer loyalty, but retention rate remains one of the most critical measures of loyalty