Aimia Inc (TSE:AIM) Receives Average Rating of "Hold" from Analysts

Aimia is engaged in loyalty management . The Company, through its subsidiaries, operates in three regional business segments: Canada, the United …




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How loyalty cards are moving from your wallets to smartphones


How loyalty cards are moving from your wallets to smartphones

Brendan Ng isn’t a big fan of paper. The general manager of Vancouver-based Malay restaurant chain Freshbowl used to give out stamp cards to customers to reward repeat visits with a free meal. “We had regulars complaining their wallet was full of stamp cards from every different place,” he said.


How To Create Loyalty Programs Consumers Will Actually Get Excited About


How To Create Loyalty Programs Consumers Will Actually Get Excited About

Consumers can smell empty rewards points a mile away. Here's how to do loyalty programs that will actually spread some delight.


Inspiring Customer Loyalty and Love


Inspiring Customer Loyalty and Love

Every business wants loyal customers for a number of reasons. From a return on investment perspective, it can cost a company five times more to acquire new customers than satisfying and retaining current ones. Businesses may use a number of metrics to measure customer loyalty, but retention rate remains one of the most critical measures of loyalty

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