Aimia is engaged in loyalty management . The Company, through its subsidiaries, operates in three regional business segments: Canada, the United …
Quite a few popular brands have suffered PR misfortunes in the past, prolonged in part by a lack of social media expertise. By failing to respond in real time, many companies have learnt the hard way, that bad news can travel fast, especially on channels that they may have a token presence on. Things may be changing though, Social media analytics and measurement solution provider Simply Measured released a study, which shows steadily increasing demand for customer service interaction on Twitter.
Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data. While big-name ...