Aimia is engaged in loyalty management . The Company, through its subsidiaries, operates in three regional business segments: Canada, the United …
Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data. While big-name ...
Once consumers are passionate about a brand, they need different things. They certainly don’t need to be sold to anymore – at least not like they were sold to at first. Now they need to be reminded that they’re making the right choice every time they buy, and they need to feel rewarded for the decision to lock in