The Weird Science of Naming New Products

The Weird Science of Naming New Products


The Weird Science of Naming New Products

For decades, corporations have turned to creative people for their naming needs, with varying results. In 1955, a Ford Motor marketing executive recruited the modernist poet Marianne Moore to name the company’s new car. The marketing department had already created a list of 300 candidates, all of which, the executive confessed, were “characterized by an embarrassing pedestrianism.” Could the poet help? In a series of letters, Moore proposed dozens of notably nonpedestrian names — Intelligent Whale, Pastelogram, Mongoose Civique, Utopian Turtletop, Varsity Stroke — but the marketing team rejected them all, instead naming the new car (in one of the great disasters, naming and otherwise, in corporate history) after Henry Ford’s son, Edsel. Today roughly 500,000 businesses open each month in the United States, and every one needs a name. Source: The Weird Science of Naming New Products – NYTimes.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The real meanings behind puzzling expressions we still use today

The real meanings behind puzzling expressions we still use today


The real meanings behind puzzling expressions we still use today

The phrase “cut to the chase” doesn’t mean what you think it means. The common descriptor, like many other popular sayings, is one of many anachronisms that creep into everyday usage. For some reason, antiquated phrases have a way of sticking around. “Successful terms tend to be ones that we don’t notice,” says Dave Wilton, a linguist and author of Word Myths: Debunking Linguistic Urban Legends, in an interview with Mashable. He also runs the etymology site Word Origins. Have you ever stopped and wondered why you say pitch black? What does “pitch” actually even refer to? Questioning that can take you on a deeper dive in etymology. Source: The real meanings behind 11 puzzling expressions we still use today Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

QR Codes added to UKHO’s Standard Nautical Charts

QR Codes added to UKHO’s Standard Nautical Charts


QR Codes added to UKHO’s Standard Nautical Charts

In an initiative to deliver the benefits of digital solutions to users of paper navigational charts, the United Kingdom Hydrographic Office (UKHO) has introduced Quick Response (QR) codes to its portfolio of Standard Nautical Charts. All newly printed versions of 3,371 Standard Nautical Charts and Mariners’ Routing Guides, including Print-On-Demand charts, now feature a unique QR code. By scanning the QR code, the user will be taken directly to the relevant page for the scanned chart on the UKHO’s searchable Notes to Mariners database, known as NM Websearch, where they will be provided with instant access on their smart phone or tablet to chart status information. This is a valuable chart management tool that will help to deliver the latest navigational safety information at the touch of a button. Source: Safety4Sea | QR Codes added to UKHO s Standard Nautical Charts Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

QR code pet tags help dogs and cats get home

QR code pet tags help dogs and cats get home


QR code pet tags help dogs and cats get home

Pawcode has announced its new quick response code products to give peace of mind to animal owners. With these innovative QR code pet tags, it becomes possible for a larger amount of identifying information to be worn by the animal so that a good Samaritan will be able to scan the barcode with his or her smartphone and obtain the contact information of the owner. This will make it far easier for someone who has found an animal to be able to find out exactly how to bring the dog or cat home again. Source: QR code pet tags help dogs and cats get home – QR Code Press Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

QR codes from Mercedes assist emergency responders

QR codes from Mercedes assist emergency responders


QR codes from Mercedes assist emergency responders

The QR codes that are fitted to the latest models produced by Mercedes-Benz could mean the difference between life and death for some drivers. The barcodes are now also being retrofitted to the vehicles released over the last few decades for Mercedes and Smart Cars. They will give emergency responders the opportunity to scan the codes so that they can better understand the details of the specific model of car involved in the crash. Source: QR codes from Mercedes assist emergency responders – QR Code Press Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Eight best practice tips for using QR codes in marketing

Eight best practice tips for using QR codes in marketing


Eight best practice tips for using QR codes in marketing

In recent months frivolous uses of QR codes seems to be less prevalent as marketers have realised that people don’t scan them in huge numbers, if at all. But that doesn’t mean that QR codes are useless. We previously reported studies which show that 19% of UK consumers have scanned a QR code, with 3.3m people doing it in Q2 alone. We’ve also found several examples of QR campaigns that worked well. So if you’re considering using a QR code in your new ad campaign, here are eight tips that you should consider before you do… Source: Eight best practice tips for using QR codes in marketing | Econsultancy Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

QR Codes Are Alive and Well and Living in China

QR Codes Are Alive and Well and Living in China


QR Codes Are Alive and Well and Living in China

QR codes have been called many names. Ugly. Has-been. A failure. Marketing expert Scott Stratten even has a book out called “QR Codes Kill Kittens.” But not so fast: In China, those checkerboard-like codes are enjoying a renaissance. That’s thanks to WeChat, Tencent’s hot mobile app, which has 272 million monthly active users and features a QR code scanner. WeChat blends elements of Facebook, Instagram and WhatsApp, and it’s branching into e-commerce. Source: QR Codes Are Alive and Well and Living in China | Global News – Advertising Age Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Future for QR Codes and Their Replacement

Future for QR Codes and Their Replacement


Future for QR Codes and Their Replacement

Yes, it’s true, QR codes have faded over the past several months, but many feel they are making a strong come back as they are becoming more visually appealing; thus, encouraging users to click the codes. In fact, QR code use has reached an all time high in European countries. As marketing firms and companies work to make the on-the-go advertising more attractive, it’s believed the future for QR codes will be strong. However, consumer knowledge of the QR code needs some help. Many consumers see a QR code and still have no clue what it is or how to use it. To solve this problem, companies are turning to tutorials and webinars to educate their customers. Source: The Fundamentals of SEO for the Average Joe: Future for QR Codes and Their Replacement Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why It Is Still Too Early To Write-Off QR Codes

Why It Is Still Too Early To Write-Off QR Codes


Why It Is Still Too Early To Write-Off QR Codes

Have you noticed recently the abundance of QR code marketing hate out there? Don’t get me wrong, there has always been QR code haters, but recently it seems like these numbers are starting to multiply at an alarming rate. I can understand the hate towards the design aspects (design is always subjective), but you’ve gotta be stupid to think that marketing through QR codes isn’t here to stay, in a big way. Source: Why You Think QR Codes Suck and Why You’re Stupid | Mobile Marketing Watch Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How the World Consumes Social Media

How the World Consumes Social Media


How the World Consumes Social Media

Over the past decade social media usage has been one of the most rapidly and universally adopted activities since the invention of breathing. More than half of the world’s 2.4 billion Internet users sign in to a social network regularly — a figure that is rapidly increasing. Even without China, the world’s largest Internet population, Facebook boasts more than 1 billion active users. From Facebook on down the line, the figures for social media adoption are impressive. Check out the infografik, made by Social Jumpstart and hasai , for more information about global social media usage. Source: How the World Consumes Social Media