9 Things You Need To Know About Data Big and Small

9 Things You Need To Know About Data Big and Small | eklectic.in

There are many great resources that detail the benefits of Big Data. But with the Big Data journey barely really beginning, it seems opportune, even for an excited proponent of how it can help us, to express a few cautionary notes on Data, Big and Small

Source: 9 Things You Need To Know About Data Big and Small


Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us




Related posts

Why Brand Management Will Replace Marketing

Why Brand Management Will Replace Marketing


Why Brand Management Will Replace Marketing

P&G’s decision to formally end the era of “marketing” at the company and make the shift to brand management may accelerate what amounts to much more than a title change for marketers generally. It could point to a fundamental re-examination of the role of the people responsible for brands. While “marketing” and “brand management” are often treated as synonyms, there is an important distinction between the two terms. Marketing focuses on the activities associated with the promotion and distribution of products and services. Brand management has, for many, been historically focused on identity management but is now much more concerned with the active management of the market value and competitive strength of a brand as an (intangible) company asset. Marketing is about spending money. It’s how brands accumulate value. Brand management should focus on how products continue to wrap story and distinction around what they offer to increase competitiveness and build loyalty. The two are linked – but different. Marketing is the means. Brand management should be the goal. Source: Branding Strategy Insider | Why Brand Management Will Replace Marketing Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


10 Emerging Video Advertising Trends & Strategies to Watch


10 Emerging Video Advertising Trends & Strategies to Watch

A good deal of the growth seen recently in digital video advertising is due to comparisons between video ads and conventional advertising. The most successful brands target users with online video advertising based on age or gender, but also to appeal to people who are not inside the norms. Giving users the power to choose and letting them select the ad they wish to watch, allows for more precise targeting and more engaged users. Keeping abreast with the newly emerging video advertising trends & strategies will keep video advertising costs low, and still ensure that you target the proper demographic groups. Source: 10 Emerging Video Advertising Trends & Strategies to Watch Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why You Need To Integrate Your Blog With Your Website

Why You Need To Integrate Your Blog With Your Website


Why You Need To Integrate Your Blog With Your Website

Very often you find websites which have their blog on a separate domain and having a look and feel which is very different to their main site. Its easy to set up a blog using Wordpress, Blogspot and so many other blogging platforms. But it is not easy integrating it with your website (providing a link from your website to the blog (and vice versa) is not really integration) If you’re serious about blogging then it’s important that your blog is a part of your company website, and here’s why: Source: 4 Reasons Why Your Blog Must Be Part Of Your Website | Social Media Today Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us

Leave a comment