8 reasons why QR Codes are alive and kicking

8 reasons why QR Codes are alive and kicking

8 reasons why QR Codes are alive and kicking | QR4U.in

With QR Codes, its fascinating how print images come alive on your smartphones. Its a marketers dream to be able to share unlimited information in very limited space and QR Codes is the way to go about it. But as it happens with every innovative concept, QR Codes have received their fair share of criticism. Many consider them as ‘dead’. Yet, not so surprisingly, they seem to be springing up everywhere. Here are 8 reasons why I believe they are very much alive and kicking:

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QR Codes for the Dead

QR Codes for the Dead


QR Codes for the Dead

QR codes sometimes appear in unlikely places, on everyday objects rather than on advertisements or billboards. And even on weird things like on teabags, the backs of Subway employees’ T-shirts, and even on bananas. When the advertising campaign ends or a company nosedives and disappears, the QR code itself may endure on these materials. Given the proliferation of memorialization websites and the use of social networking profiles as mourning spaces, it may come as no surprise that QR codes now appear on headstones, linking graveyard visitors to online tributes to the dead. Source: QR Codes for the Dead - Tamara Kneese - The Atlantic Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why Job Seekers Aren’t Scanning QR Codes

Why Job Seekers Aren't Scanning QR Codes


Why Job Seekers Aren't Scanning QR Codes

Now that QR codes have been around for a little while now and are fairly prevalent, it feels safe to say that they have not caught on with the general population. In 2012, roughly 20% of people in the U.S. scanned QR codes, according to Pitney Bowes. Maybe it’s just me, but that number probably hasn’t increased much since. I know I haven’t scanned a QR code in that time frame. There is one simple reason for that: The large majority of smartphones do not offer a preloaded QR reader. Users must download a reader from the app store of their choice before being able to scan a QR code – and most users don’t appear willing to make that effort. Source: Why Job Seekers Aren't Scanning QR Codes - Mobile Recruiting Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

QR Codes and Their Role in Gift Card and Loyalty Programs

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QR Codes and Their Role in Gift Card and Loyalty Programs

QR codes can be integrated with your loyalty program database. QR codes allow your customers to enroll in your loyalty programs instantly, give them an incentive to visit your store, and enable you to learn more about your customers and what makes them tick. With a point-of-sale software plug-in, a QR code can be printed at the bottom of every receipt along with a call-to-action encouraging customers to scan the QR code. When customers scan the QR code, they can be automatically enrolled in your loyalty program and begin earning rewards. Source: QR Codes and Their Role in Gift Card and Loyalty Programs | LoyalMark Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

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