5 Ways the Ad World Has Changed in the Last 10 Years
When Verizon Wireless wanted to drive more foot traffic to its retail stores last winter, the brand supplemented traditional advertising an onsite program called Stop Motion Studio.
Customers could create short, animated videos, decorated with tiny snowmen, reindeer, Santas and other props, to use as their holiday greeting. While they were playing mini-movie mogul, they were also learning about their phone’s capabilities, accessories and add-ons.
The event, which spawned an ongoing workshop series, shows just how much the advertising business has evolved. We’re moving into two-way relationships between companies and consumers, occurring everywhere from Tumblr, to Instagram, to store fronts and taxis.