17 Statistics That Show Social Media is the Future of Customer Service

17 Statistics That Show Social Media is the Future of Customer Service

17 Statistics That Show Social Media is the Future of Customer Service

Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how – not if – they will respond. Listening is no longer an end, but rather a means to evaluating where you need to engage




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Inspiring Customer Loyalty and Love


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Every business wants loyal customers for a number of reasons. From a return on investment perspective, it can cost a company five times more to acquire new customers than satisfying and retaining current ones. Businesses may use a number of metrics to measure customer loyalty, but retention rate remains one of the most critical measures of loyalty

Twitter makes an excellent platform for customer service interaction

Twitter makes an excellent platform for customer service interaction


Twitter makes an excellent platform for customer service interaction

Quite a few popular brands have suffered PR misfortunes in the past, prolonged in part by a lack of social media expertise. By failing to respond in real time, many companies have learnt the hard way, that bad news can travel fast, especially on channels that they may have a token presence on. Things may be changing though, Social media analytics and measurement solution provider Simply Measured released a study, which shows steadily increasing demand for customer service interaction on Twitter.

FMCG Marketers Are Going Digital With Loyalty Programs

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