10 Emerging Video Advertising Trends & Strategies to Watch

10 Emerging Video Advertising Trends & Strategies to Watch | eklecticconsulting.com

A good deal of the growth seen recently in digital video advertising is due to comparisons between video ads and conventional advertising. The most successful brands target users with online video advertising based on age or gender, but also to appeal to people who are not inside the norms. Giving users the power to choose and letting them select the ad they wish to watch, allows for more precise targeting and more engaged users.

Keeping abreast with the newly emerging video advertising trends & strategies will keep video advertising costs low, and still ensure that you target the proper demographic groups.

Source: 10 Emerging Video Advertising Trends & Strategies to Watch


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us




Related posts

The History of Lorem Ipsum

The History of Lorem Ipsum


The History of Lorem Ipsum

If you’re a designer, this phrase is everywhere. Known as “filler text” or "dummy copy" or “Greek copy”, people use it to simulate the appearance of whatever text will ultimately be used in a design. This way, a designer doesn’t have to wait for the text to be written to format it, and they and the client aren’t distracted from the graphical or interactive elements of the design by reading the copy. At some point, likely in the middle ages, a typesetter had to make a type specimen book, to demo different fonts, and he got the idea that if the text should be insensible, so as not to distract from the page’s graphical features. So he took a handy page of non-Biblical Latin -- Cicero -- and scrambled it into mostly gibberish. “Lorem” isn’t even a Latin word -- it’s the second half of “dolorem,” meaning “pain” or “sorrow”. Thus Lorem Ipsum was born, and began its long journey to ubiquity. Source: The History of Lorem Ipsum Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Data Science Is Transforming Sales and Marketing

How Data Science Is Transforming Sales and Marketing


How Data Science Is Transforming Sales and Marketing

Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. Predictive analytics leverages a variety of techniques, including statistical analysis, modeling, machine learning, and data mining, to enable us to predict the future. Source: How Data Science Is Transforming Sales and Marketing Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us

Billboard and the History of the Pop Charts

Billboard and the History of the Pop Charts


Billboard and the History of the Pop Charts

On July 27, 1940, Billboard magazine, the trade journal for the music business, started publishing a weekly list of the best-selling records across the country, under the heading of “The Billboard Music Popularity Chart.” The “Music Popularity Chart” was presented as a “trade service feature,” intended to provide market information for the benefit of wholesalers and retailers trying to decide what to stock, radio programmers trying to figure out what to play on the air, and songwriters and producers looking for cues on styles to mimic and trends to exploit. The chart in that issue in 1940 listed ten records, Source: Billboard and the History of the Pop Charts: Why Are Songs So Sad? | The New Republic Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment