How To Create Loyalty Programs Consumers Will Actually Get Excited About
Consumers can smell empty rewards points a mile away. Here’s how to do loyalty programs that will actually spread some delight
Consumers can smell empty rewards points a mile away. Here’s how to do loyalty programs that will actually spread some delight
Salesforce CEO Marc Benioff has strong opinions about the future of technology, and he’s not afraid to express them
Every business wants loyal customers for a number of reasons. From a return on investment perspective, it can cost a company five times more to acquire new customers than satisfying and retaining current ones. Businesses may use a number of metrics to measure customer loyalty, but retention rate remains one of the most critical measures of loyalty
The best startups have a customer loyalty strategy – after all, it’s a lot easier and cheaper to keep happy customers than it is to recruit new ones. Every weapon at your disposal has to be used in the war for brand awareness and customer loyalty
It’s hard to ignore the major impact social media is having across the globe. As of 2012, users were uploading 72 hours of video to YouTube every minute. Celebrities have accumulated millions of Twitter followers, without paparazzi, in an online medium where they control their own message
Social media connecting peopleNot too long ago, customer care—the proverbial contact center—was regarded as a necessity. It was corporate overhead; operational in nature, something that fulfilled a customer-facing function, much like express lane checkers at a grocery store or tellers at a bank. Move ‘em in, move ‘em out, keep ‘em happy
Satisfied customers are valuable to a business for a number of reasons. Not only are happy customers more likely to shop with you again but they are far more likely to spread positive sentiment about their experience which will help to attract new customers to you. The true test for any business comes when things go wrong
In the 1940s, the American military and British RAF used a spelling alphabet different from the current well-known Alfa, Bravo, Charlie. The letter “R” was used as an abbreviation for “received” back in the times when messages were send via telegraphy (in Morse code), and the practice of confirming that a transmission was received by sending an “R” back was extended to spoken radio communication at the advent of two-way radio during World War II. The phonetic alphabet used by the British and American military during the World War II was: Able, Baker, Charlie, Dog, Easy, Fox, George, How, Item, Jig, King, Love, Mike, Nan, Oboe, Peter, Queen, Roger, Sugar, Tare, Uncle, Victor, William, X-ray, Yoke, Zebra When a soldier or a radio operator said “Roger” after receiving a transmission, he was simply saying “R” for “received”. The alphabet has changed since then, but the practice of replying to a message by saying “Roger” stuck. Source: Origin of the phrase “Roger that” in English Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us
The pencil’s journey into your hand has been a 500-year process of discovery and invention. It began in the countryside of northern England, but a one-eyed balloonist from Napoleon Bonaparte’s army, one of America’s most famous philosophers, and some of the world’s most successful scientists and industrialists all have had a hand in the creation and refinement of this humble writing implement. Sharpen your trusty no. 2 and get ready to take some notes. This is the story of the pencil. Source: The Write Stuff: How the Humble Pencil Conquered the World Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us
Customer support is a big frustration of the public. We want to be treated well, we want the human on the other end of the line to correctly pronounce our name, we want them to be friendly even when we’re not, and (most importantly) we want our problem solved
Although almost everybody throws out their food once its “sell by” or expiration date arrives, not all of that food is actually bad. Those dates are just guidelines set to help give you an idea of when to use foods—not toss them away. But more interesting is the story about how these expiry dates came into being! In the early 1930s, famed gangster Al Capone began “regulating” freshness dates after a family member got ill from some expired milk. Capone acquired a milk company named Meadowmoor Dairies and lobbied the Chicago City Council to pass a law that required an expiration stamp on milk. Despite Capone’s efforts, it wasn’t until 40 years later, in the 1970s, that food labeling became law. Today you see a lot of dates in packages you buy – Packed Date, Use By, Best Used by etc. But not one of these have anything to do with the safety and freshness of your food, it merely indicates how long your food manufacturer thinks the food will retain its fresh taste. Source: The Truth About ‘Expiration’ Dates Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us
The word yogurt is comes from the Turkish verb “yogurmak” (to thicken). It is believed that yogurt was being made in Turkey as early as the 6th century BCE. Central Asian herdsmen, who stored their extra goat’s milk in containers made out of animal stomachs to preserve it while on the go, found to their surprise, became thick and tart; but was still edible even after a surprisingly long period of time in the hot sun. In many ancient Asian civilizations, yogurt was a part of their diet. Fans included Genghis Khan and his Mongol army – yoghurt was believed to give them strength and stamina in battle. The Indian emperor Akbar liked to spice up his yogurt with cinnamon and mustard seeds. For centuries, yogurt was made only within the home and not for mass production. Till 1005 when Blugarian microbiologist Stamen Grigorov discovered Lactobacillus bulgaricus, the bacteria strain that ferments milk into yogurt. Source