Why Retailers Keep Sending You Catalogs

Why Retailers Keep Sending You Catalogs

Why Retailers Keep Sending You Catalogs | Intelliretail.com

Many things made with paper have become relics because of computers and the Internet: the Rolodex, multi-volume encyclopedias, even physical maps.

Now take a look in your mailbox or somewhere around your house. There’s a good chance you’ll see a shopping catalog, maybe a few of them now that it’s the holiday season.

So why, in the digital age, are they still around?

Source: Here’s Why Retailers Keep Sending You Catalogs : NPR


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