Top 4 Brand Loyalty Mistakes

Top 4 Brand Loyalty Mistakes

Once consumers are passionate about a brand, they need different things. They certainly don’t need to be sold to anymore – at least not like they were sold to at first. Now they need to be reminded that they’re making the right choice every time they buy, and they need to feel rewarded for the decision to lock in




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The slow demise of the frequent flyer program

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Dove Adidas and JetBlue Top Loyalty Program Rankings

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