The Weird Science of Naming New Products

For decades, corporations have turned to creative people for their naming needs, with varying results. In 1955, a Ford Motor marketing executive recruited the modernist poet Marianne Moore to name the company’s new car. The marketing department had already created a list of 300 candidates, all of which, the executive confessed, were “characterized by an embarrassing pedestrianism.” Could the poet help? In a series of letters, Moore proposed dozens of notably nonpedestrian names — Intelligent Whale, Pastelogram, Mongoose Civique, Utopian Turtletop, Varsity Stroke — but the marketing team rejected them all, instead naming the new car (in one of the great disasters, naming and otherwise, in corporate history) after Henry Ford’s son, Edsel.

Today roughly 500,000 businesses open each month in the United States, and every one needs a name.

Source: The Weird Science of Naming New Products – NYTimes.com


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us





Related posts

The History of the Humble Pencil

The History of the Humble Pencil


The History of the Humble Pencil

The pencil’s journey into your hand has been a 500-year process of discovery and invention. It began in the countryside of northern England, but a one-eyed balloonist from Napoleon Bonaparte’s army, one of America’s most famous philosophers, and some of the world’s most successful scientists and industrialists all have had a hand in the creation and refinement of this humble writing implement. Sharpen your trusty no. 2 and get ready to take some notes. This is the story of the pencil. Source: The Write Stuff: How the Humble Pencil Conquered the World Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How 10 Classic Foods Made Their Way to America

How 10 Classic Foods Made Their Way to America


How 10 Classic Foods Made Their Way to America

Where did that popcorn that you cannot do without while watching the movie come from? And that coffee which wakes you up in the morning? Popcorn, chewing gum, potatoes, tomatoes, pretzels, okra, coffee, apples, ice cream, ketchup – things you eat or drink everyday. Find out where these 10 classic foods made their way to America Source: How 10 Classic Foods Made Their Way to America | Mental Floss Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


Scissors


Scissors

Leave a comment