How Social Media Is Turning Customer Care Upside-Down – and Making It Strategic Again

How Social Media Is Turning Customer Care Upside-Down – and Making It Strategic Again


How Social Media Is Turning Customer Care Upside-Down – and Making It Strategic Again

Social media connecting peopleNot too long ago, customer care—the proverbial contact center—was regarded as a necessity. It was corporate overhead; operational in nature, something that fulfilled a customer-facing function, much like express lane checkers at a grocery store or tellers at a bank. Move ‘em in, move ‘em out, keep ‘em happy

Why We’re Valuing Facebook Fans All Wrong

Why We’re Valuing Facebook Fans All Wrong


Why We’re Valuing Facebook Fans All Wrong

Brands are shouting from the rooftops about how many Facebook fans they have – and the number of “likes” does help you spread your message through the news feeds of your fans (more on that tomorrow). But let’s recognize it takes literally one click of one finger to “like” a brand. On the commitment scale, that’s a far cry from getting a tattoo. Source: Mistake Math – Why We’re Valuing Facebook Fans All Wrong | Convince and Convert: Social Media Strategy and Content Marketing Strategy Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us